AdMaven’s Summer Bonus Time!

The summer is already here, and what’s a better way to welcome it than an EXTRA bonus?

This month is all about Pop traffic!

Special deal for new advertisers on AdMaven’s platform:

  1. Spend $750 on pop traffic and get $50 back!
  2. Spend $1,300 or more on pop traffic and get 10% back! ($200 cashback max).
  • The first deposit bonus you get will not be considered as part of the spend. 
  • For newcomers only (Advertisers who didn’t work on the platform since the beginning of 2020).
  • Limited budget – first comes first-served basis.
  • Available until July 31st.

Special deal for advertisers who are already on AdMaven’s platform:

  1. Spend $750 on pop traffic and get $50 back!
  2. Spend $1,300 or more on pop traffic and get 10% back! ($200 cashback max)
  • For advertisers who spent $500 or less on pop traffic during June.
  • Limited budget – first comes first-served basis.
  • Available until July 31st.

So grab your bathing suit, a towel, and the BEST offer you have! We are waiting for you.

Get The Missing Piece For The Perfect Push Campaign

Do you know that feeling when you have finally found the one? That one top offer which you just know is going to convert?

You choose your creatives, set up a campaign, anxiously awaiting the moment of truth but then… nothing happens. 

Most affiliates would probably stop their campaign immediately, ditching the offer and on to the quest of finding something new, but what if we told you that there are quite a few things you can do?  

Our optimization team is happy to share with you some tips and tricks that can make a significant difference when running a push campaign on our platform!

How to set your daily budget

On Ad-Maven’s platform, you have the option to limit your daily campaign budget and to choose how you would like to spend it – evenly over 24 hours or ASAP.

Our recommendation is to set a daily budget that’s at least x5 more than your CPA goal or a minimum of $50 daily.

Setting a daily budget which is too low may significantly affect the amount of traffic you are getting and therefore your chances to get conversions.

Recommended Bid

Having an awesome offer and beautiful creatives won’t help you if you don’t have the right bid for it. Not only the GEO affects the bid you should set, but also the device, the OS, or every other specific targeting you choose. Don’t forget – you are competing with other advertisers for each impression, every impression you lose could have been your next conversion. 

At each point, you can use our recommended rate card or contact our account managers to get up-to-date bids.

Add our Postback link

Adding a postback will significantly help you optimize your campaigns. In addition, our account managers will be happy to guide you through the optimization process. If you have the will, we have the way!

Don’t have an account manager yet? If you spend over $200 daily, you’ll get a dedicated account manager from our team.

Bid adjustments by publisher feed

Last but not least, and probably the most important tip we can share.

In push campaigns, there is no connection between the user and the source. Therefore, instead of blacklisting/whitelisting sources and potentially losing great users, we allow you to set a different bid for each publisher feed – allowing you to optimize your campaign a lot more accurately and reaching a positive ROI faster.

You can read about how to adjust your bid here.

Looking for additional traffic? duplicate your campaign and start buying floating banner as well!

The All-New Game-Changing Interstitial 2.0

AdMaven has launched the all-new Interstitial banner, designed to act as the perfect monetization tool for all websites from every vertical.

The new Interstitial gives the publisher several key advantages over other ad formats and allows him to keep his users in a clean and unobtrusive environment.

  1. ADDITIONAL income – The Interstitial banner does not waste other advertising space on the site since it is located in the gap between 2 pages.
  2. Pleasant browsing experience – Due to its location, the Interstitial banner does not interfere with the site’s content and does not bother users while they are browsing.
  3. Easy skipping – Using the “Skip Ad” button keeps the user’s experience high, by easily closing the ad by choice, skipping automatically to the next page.
  4. Native content – The Interstitial banner presents Native content which has a higher CTR.
  5. Mobile friendly – At a time when over 65% of the traffic is mobile traffic, publishers need a mobile-friendly ad format that performs best in mobile web.
  6. Google compliant – To keep your site fully compliant with Google’s rules and regulations out Interstitial was built according to the “Better Ads Standards”

To implement the all-new Interstitial 2.0 contact your account manager or sign up HERE.

Supercharge your campaigns with AdMaven’s pop traffic

Full-screen ads that show on an entire new tab upon clicking an object on the site providing high user engagement and top revenue. Our pop ads deliver a graphical user interface display area, covering the full window, that suddenly appears in the foreground of the visual interface.

Full-screen ads are a powerful tool for any advertiser. By opening a new window, the promotional content is separate and independent from the domain or app which the user is browsing or using. This enables advertisers to clearly signpost adverts that are unmissable to the user.

AdMaven’s self-serve platform enables advertisers to create campaigns and get access to AdMaven’s entire inventory across multiple formats. We help advertisers monetize every single user and impression, globally and on every device, allowing us to generate over 5 Billion daily impressions worldwide!

While we have a wide range of advertising formats, pop traffic remains one of the most efficient ways to target a large number of people efficiently and effectively.

Benefits of pop campaigns include:

  • Unmissable Views: since ads open in a new window, your ads will always get the exposure they need – with high visibility and conversion.
  • Cost-Effective: for mass-scale campaigns, you will be able to achieve very low CPM rates to get your ads seen fast by a lot of people. Pop traffic remains one of our best performing formats for advertisers running large-scale campaigns.
  • Creative Freedom: since they open in a new tab, you don’t have to worry about creatives that contextually fit the site they originally generate from. In addition, the large space to display creatives will help your ads have more impact.

With pop traffic, you are in full control. The Cost Per View (CPV) models means that you’ll get the exposure you need. To calculate the CPM, simply multiply x1000 to easily calculate your campaign ROI.

If you have any questions about how AdMaven’s pop traffic can improve your campaigns ROI get in touch with our support team!

If you are still not registered to our platform, you can do it right HERE.

Staying On Top Of Your AdMaven Earnings & Choosing How To Get Paid

Getting paid as a publisher working with AdMaven has never been easier. 

We give our publishers the ability to choose their preferred payment method, with multiple alternatives including PayPal, Payoneer, bank wire transfer, Bitcoin, Paxum, WebMoney, and Epayments. 

Simply choose the desired payment method in your dashboard.

Which payment method is best for me?

Choosing the right payment method for you will mostly depend on your personal needs as a publisher, as well as your geographic location. For example, if your priority is receiving fast payments, good alternatives include Payoneer, Paypal, BTC, or Paxum over a wire transfer.

Remember that different payment companies have different fee policies that are beyond our control so you might want to be selective to minimize these costs. Since not all countries accept all payment terms, we have included a wide range of alternatives so all publishers worldwide can get their payments on time.

Some of the fee policies for some of our payment methods to take into consideration:

  • PayPal: we don’t charge any fees, but PayPal might charge a 3%-5% fee, depending on the country of origin, PayPal account type, and amount.
  • Payoneer – we don’t charge any fees.
  • Wire (bank transfer) – standard $40 fee for bank transfers.
  • Bitcoin – no fees charged, but we will initially send a $1-$5 test payment before transferring the full amount. 

Can I review earnings for each of my sites separately?

Often, publishers own more than one domain. For these instances, we developed an easy reporting solution in our dashboard. Simply go to the report section, and select a site from your portfolio in the site name filter. You can then click on the site’s name with the specific ad type and date range. That’s it, you’ll have the earning stats you need for your desired domain. 

It is possible to view your total revenue for each site along with multiple tags under them. These results will help you improve the monetization across your portfolio of sites. Make the most of our dashboard by filtering by site, placement/s, and date ranges. 

Use your “Publisher Reports” to extract and generate your daily revenue stats. Whether you need to review yesterday’s stats, the last 7 days, the last 30 days, this month, last month, or a custom time range in which you can extract data from the exact dates that you need – using multiple tags simultaneously to filter the data.  

We hope you find these reporting tools useful to get the best insights and improve your revenues with AdMaven’s products. Also, we hope that our wide range of payment options helps you simplify and facilitate the payment process. 

If you have any doubts about which is the best payment method for your sites or how to make the most of our platform’s revenue analytics tools get in touch with our support team HERE!

Advertiser Tip: Anti-Virus Ad Spend Experiencing a Huge Spike!

COVID-19 isn’t the only dangerous virus people want to steer away from! One of the verticals going through a big spike over the past three months is anti-virus software ads.

At AdMaven, we witnessed an unprecedented 102% increase in spend on this category between February and March and an additional 95% spike in April. This means that the ad spend on this vertical tripled between February and April!

With so many people at home it isn’t surprising that this vertical is experiencing such growth. After all, people are more reliant than ever on their devices to stay informed, connected, and entertained.

Don’t miss the wave! The ads are performing well across all types of ad formats including push, pop, and floating push.

AdMaven Insights on Forbes: Which Publishers & App verticals Are Thriving With Over A Billion People Stuck At Home?

At AdMaven, we’re always looking for ways to explore and share the latest industry trends and insights. This new article on Forbes uses key AdMaven data to showcase some of the verticals which saw a significant uplift over the past few months – with websites and apps where millions of people are spending a huge portion of their time, attention, and money.

The Covid-19 crisis brought many industries to a halt, which has had a domino effect on hundreds of other industries through suppliers and partners. While it is a bleak picture across many sectors, people at home are eager to remain connected, entertained, and joyful. Our collective behavior is changing, and as a result of this, some publishers, apps, and other business verticals are flourishing. For some, it’s because they sell basic products that are necessities that people can purchase conveniently, others as a result of financial uncertainty and others simply because people want to stay entertained while at home.  

Besides the obvious winners such as streaming platforms or news outlets, there are unexpected verticals like fintech or productivity apps that saw a significant spike in demand over the past three months. But not everyone will emerge a winner. In fact, even Google and Facebook are expected to lose an estimated $44 billion worth of ad revenue in 2020 due to coronavirus — in spite of the increases in online engagement.  

Don’t miss this must-read on Forbes, and the interesting AdMaven data within it, which will show you the publishers and apps that are booming right now. 

Read the full article in Forbes

3 Ways To Optimize ROI for Native Push Campaigns

Our new Native Push Ads (also known as In-Page Push) look similar to push notifications or native ads. They integrate into the users’ experience while they browse. This new format is easy to implement for advertising, providing creative flexibility to run campaigns with high ROI. 

There are gold nuggets everywhere, and we’re bringing you 3 tips to find them:

1. Create a whitelist for your top performing sites / sub id’s: This will help you optimize on a publisher feed level, then drill down to the sub id level. You can also create blacklists for non-converting sources to focus efforts on sites and sub id’s that convert well. Learn how to build your whitelist here.

2. Test several creatives and see which works best: bear in mind that native push notifications are displayed across all browsers and devices, but only ads are only seen when the user is on the site. To increase your ROI it is crucial to develop ad creative which is engaging and test multiple versions to see which ones convert better.

3. Improve your measurement and enrich your data with postbacks: Make sure you have the best data through implementing postbacks. By looking at the stats on a publisher feed’s sub id level, you can control the performance of each specific campaign accurately. Learn about implementing postbacks.

Each website might perform differently depending on the content of your campaign, so you must thoroughly unpack your offers and campaigns’ performance to understand how native push traffic behaves and evolves.

If you are still not registered to AdMaven‘s platform, sign up at the top right corner.

How can publishers get ready for Summer 2020?

Publishers across some verticals such as streaming or gaming have seen a huge traffic spike, with opportunities to generate more ad revenue. But… will the traffic bonanza last? 

What can publishers do to keep the winning streak throughout summer 2020?

  • Vacation becomes ‘staycation’: even if confinement restrictions loosen up, people are likely to spend more time at home this summer. After all, not many people are booking trips, flights or cruises. Try to become a part of their ‘staycation’ plans – with content that will help them have a fun time at home.
  • Use the right monetization tools: don’t leave money on the table while your traffic grows. There are new solutions such as AdMaven’s Native Floater which will give you unprecedented eCPM. These ads are multi-browser, multi-device, and multi-platform functional for maximum effectiveness. Plus you’ll be able to choose and control the content and the specific verticals promoted in this format, avoiding categories that don’t suit the audience.

Want 5 creative tips to improve your CTR?

A recent study suggests that the average millennial has a 5-6 second attention span for digital ads! With every ad trying to catch your target customer’s attention, here are a few creative tips proven to increase engagement and improve CTR!

1. Keep it short & simple: if you have 5-8 seconds of your target audience’s attention, keep it as short as possible. Avoid complex language or long sentences.

2. Mirror the user’s objective: think about what your user wants to achieve or accomplish, and then appeal to their needs. Create ads that solve a pain-point or fulfill their desire (not yours!). 

3. Use more question marks: They will entice the reader to know the answer. This can be powerful for ad copy and also for email campaigns (if you opened this it worked for us!)

4. Odd numbers work better: As strange as it might sound, CTR on campaigns that use odd numbers work better than even numbers. So, use 3, 5, 7, 9 instead of 4, 6, 8, or 10. This is why we’re bringing you 5 tips instead of 6…

5. Don’t forget to test! This will help you prioritize your best copy. Not knowing which is your best-performing copy to optimize your ads with the highest CTR would be a waste!