Advertiser Tip: Anti-Virus Ad Spend Experiencing a Huge Spike!

COVID-19 isn’t the only dangerous virus people want to steer away from! One of the verticals going through a big spike over the past three months is anti-virus software ads.

At AdMaven, we witnessed an unprecedented 102% increase in spend on this category between February and March and an additional 95% spike in April. This means that the ad spend on this vertical tripled between February and April!

With so many people at home it isn’t surprising that this vertical is experiencing such growth. After all, people are more reliant than ever on their devices to stay informed, connected, and entertained.

Don’t miss the wave! The ads are performing well across all types of ad formats including push, pop, and floating push.

AdMaven Insights on Forbes: Which Publishers & App verticals Are Thriving With Over A Billion People Stuck At Home?

At AdMaven, we’re always looking for ways to explore and share the latest industry trends and insights. This new article on Forbes uses key AdMaven data to showcase some of the verticals which saw a significant uplift over the past few months – with websites and apps where millions of people are spending a huge portion of their time, attention, and money.

The Covid-19 crisis brought many industries to a halt, which has had a domino effect on hundreds of other industries through suppliers and partners. While it is a bleak picture across many sectors, people at home are eager to remain connected, entertained, and joyful. Our collective behavior is changing, and as a result of this, some publishers, apps, and other business verticals are flourishing. For some, it’s because they sell basic products that are necessities that people can purchase conveniently, others as a result of financial uncertainty and others simply because people want to stay entertained while at home.  

Besides the obvious winners such as streaming platforms or news outlets, there are unexpected verticals like fintech or productivity apps that saw a significant spike in demand over the past three months. But not everyone will emerge a winner. In fact, even Google and Facebook are expected to lose an estimated $44 billion worth of ad revenue in 2020 due to coronavirus — in spite of the increases in online engagement.  

Don’t miss this must-read on Forbes, and the interesting AdMaven data within it, which will show you the publishers and apps that are booming right now. 

Read the full article in Forbes

3 Ways To Optimize ROI for Native Push Campaigns

Our new Native Push Ads (also known as In-Page Push) look similar to push notifications or native ads. They integrate into the users’ experience while they browse. This new format is easy to implement for advertising, providing creative flexibility to run campaigns with high ROI. 

There are gold nuggets everywhere, and we’re bringing you 3 tips to find them:

1. Create a whitelist for your top performing sites / sub id’s: This will help you optimize on a publisher feed level, then drill down to the sub id level. You can also create blacklists for non-converting sources to focus efforts on sites and sub id’s that convert well. Learn how to build your whitelist here.

2. Test several creatives and see which works best: bear in mind that native push notifications are displayed across all browsers and devices, but only ads are only seen when the user is on the site. To increase your ROI it is crucial to develop ad creative which is engaging and test multiple versions to see which ones convert better.

3. Improve your measurement and enrich your data with postbacks: Make sure you have the best data through implementing postbacks. By looking at the stats on a publisher feed’s sub id level, you can control the performance of each specific campaign accurately. Learn about implementing postbacks.

Each website might perform differently depending on the content of your campaign, so you must thoroughly unpack your offers and campaigns’ performance to understand how native push traffic behaves and evolves.

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How can publishers get ready for Summer 2020?

Publishers across some verticals such as streaming or gaming have seen a huge traffic spike, with opportunities to generate more ad revenue. But… will the traffic bonanza last? 

What can publishers do to keep the winning streak throughout summer 2020?

  • Vacation becomes ‘staycation’: even if confinement restrictions loosen up, people are likely to spend more time at home this summer. After all, not many people are booking trips, flights or cruises. Try to become a part of their ‘staycation’ plans – with content that will help them have a fun time at home.
  • Use the right monetization tools: don’t leave money on the table while your traffic grows. There are new solutions such as AdMaven’s Native Floater which will give you unprecedented eCPM. These ads are multi-browser, multi-device, and multi-platform functional for maximum effectiveness. Plus you’ll be able to choose and control the content and the specific verticals promoted in this format, avoiding categories that don’t suit the audience.

Want 5 creative tips to improve your CTR?

A recent study suggests that the average millennial has a 5-6 second attention span for digital ads! With every ad trying to catch your target customer’s attention, here are a few creative tips proven to increase engagement and improve CTR!

1. Keep it short & simple: if you have 5-8 seconds of your target audience’s attention, keep it as short as possible. Avoid complex language or long sentences.

2. Mirror the user’s objective: think about what your user wants to achieve or accomplish, and then appeal to their needs. Create ads that solve a pain-point or fulfill their desire (not yours!). 

3. Use more question marks: They will entice the reader to know the answer. This can be powerful for ad copy and also for email campaigns (if you opened this it worked for us!)

4. Odd numbers work better: As strange as it might sound, CTR on campaigns that use odd numbers work better than even numbers. So, use 3, 5, 7, 9 instead of 4, 6, 8, or 10. This is why we’re bringing you 5 tips instead of 6…

5. Don’t forget to test! This will help you prioritize your best copy. Not knowing which is your best-performing copy to optimize your ads with the highest CTR would be a waste!

Are you using the right tools to monetize the Covid-19 traffic spike?

Most publishers are experiencing a spike in traffic. Verizon reported that in the last week of March web traffic climbed 20%, which is in line with the traffic growth we have seen through our AdMaven data. With millions of people stuck at home, it’s more important than ever to have the right tools and ad formats in place to ensure this traffic spike doesn’t go to waste when it comes to monetization.

Use these AdMaven’s publisher tools to leverage your growing audience:

  • In-Page & Native Push: making an extra effort for your users to opt-in to push messages will help you target them effectively, even after they leave your site.
  • Pop, Banners & Interstitials: many publishers are upgrading their ad capabilities to capitalize on the traffic growth with high-impact advertising formats.  
  • Native Floaters: our latest monetization weapon, this format will enable you to deliver ‘push-like ads’ without the need for ‘opt-in’ and that work across all browsers & devices.

Get in touch with an AdMaven account Manager today, who will help you assess which are the best monetization tools for your sites or apps.

Get in touch

New AdMaven Security Features for Advertisers

Last week, we unveiled our advanced security capabilities to help our growing network of advertisers use the self-service platform with confidence and reassurance. You can see the coverage on Business Insider, MarketWatch, Yahoo Finance and Seeking Alpha.

Improved security features include:

  • 24/7 data screening for real-time fraud detection: working with our proprietary fraud detection tool, as well as the best technology partners in the advertising security field enables us to screen all data in real-time.
  • Traffic Quality Control: with our real-time surveillance technology, we report on any traffic showing abnormal behavior. Controlling traffic quality will always be a top priority for AdMaven, giving advertisers real access to the people they target.

Martech Today added: “Monitoring ad budgets is a top priority for many right now, and any money being funneled into fraudulent ad ecosystems is an unnecessary waste. It’s also a real risk to brand safety. Having tools in place to limit ad fraud is a valuable resource for ad networks like AdMaven’s looking to help advertisers across all fronts.

If you have any questions about our new security features, contact your AdMaven account manager.

Time for publishers to build loyalty as web traffic surges

Many publishers are experiencing a bump in traffic driven by so many people staying indoors. With bars, restaurants, theaters, and shops closed across, people turn to their phones and computers looking for entertainment.

What can publishers do to leverage this temporary influx in traffic and build long-term loyalty?

1. Rethink strict paywalls: if your content requires a subscription or is hidden behind a paywall, now might be a good time to broaden your audience and offer trials / freemium for customers that might become subscribers in the future.

2. Think indoors: make sure your output reflects the reality of your audience. With people stuck at home, rethink how you create new content, promotions, or products. Become a useful source and companion.

3. Be memorable and positive: how you behave now will be remembered for a long time. People are exhausted from reading news and worrying about an uncertain future – your help and positivity as a publisher matter!

To stay up to date and informed about the latest industry changes, sign up at the top right corner.

Tips to adjust ad creatives to connect with people stuck at home

With web traffic rising and conversions growing across key verticals including gaming, entertainment, utility apps, and anti-virus installs – advertisers need to adjust their creatives to connect with over one billion customers stuck at home.

How can I make my ad creatives more effective?

1. Be entertaining: with people tired from reading sad news and bored from being stuck at home, showing something that entertains or amuses has a lot of value.

2. Rethink Seasonality: as we get closer to summer and the weather changes, ads are full of typical summer vacation imagery – music festivals, beach parties, and exotic travel. Adjust your creatives to showcase spring’s arrival without the typical vacation ads that could seem out of touch.

3. Indoors Fun and Joy: leverage the boom in indoors activities such as cooking, exercising, meditating at home, or playing with kids. Talking about things that people can do at home will help place your ads in a positive light and in the context of what your target audience is experiencing.

4. Be positive! Now it might be the wrong time to run campaigns that use negative reinforcement or fear to sell products. With so many sad news, people are more likely to engage with campaigns that see the brighter side and helps them remain active, happy, and uplifted.

To stay up to date and informed about the latest ad industry changes, sign up at the top right corner.

Key Verticals & Traffic Booming For Advertisers During Corona Crisis

In the previous month, web traffic has skyrocketed. With people locked at home worldwide, the internet provides essential tools and entertainment but also utilities that are becoming increasingly important. For example, with more people working remotely or home-schooling, many people are investing in keeping their computers and phones safe – updating software, downloading new applications and trying new utility apps. 

This means that advertisers need to look for the right industries and fields that reflect the current demand – and create campaigns for the products, tools, and services that have seen a huge spike in demand. Based on AdMaven’s proprietary data, which takes into account over 2 billion daily ad impressions we have been able to clearly witness how some ad verticals are experiencing a real boom.

At AdMaven, we have seen a significant spike in traffic across key verticals, which provide advertisers with exceptional ROI, leveraging the increase in impressions and conversions.

Thriving Verticals With Huge ROI: 

Streaming, Gaming, Finance, Anti-Viruses, Subscription-based Apps, and Utilities are performing exceptionally well. With over so many people stuck at home and relying on their devices to stay entertained and updated – this is a perfect time to focus on these verticals.

Our data shows that between February and March 2019 advertising spend on some of these categories more than doubled. For example, spend on Anti-Virus adverts grew by 102% month over month and ad spend promoting online games grew by 109%.  

Struggling Verticals During Crisis: 

Dating, eCommerce, Sports Betting, and Travel have seen a huge decline for obvious reasons. Uncertainty means people are buying less online and the Travel vertical saw the biggest hit. You might want to slow down or pause activity across these under-performing verticals until the global outlook changes.

As people’s lifestyle changes, so do their needs when it comes to shopping. It is essential for advertisers to be at the forefront of customer insights to gain a competitive edge. Whenever there is a global behavioral shift, it is often the early adopters that reap the benefits of focusing their efforts in the right areas – and are able to preempt the spike in consumer demand before it becomes obvious to their competitors. 

To stay up to date and informed about more ad industry changes, sign up on the top right corner.