The Disadvantages of AdSense & why Alternatives are Necessary

Posted: 2022-10-13

We all need AdSense alternatives. For one thing, it’s always a good thing to have options. We don’t want to be limited when it comes to choosing an ad network or when we want to monetize our website. A good, stable, free market offers alternatives, so you can find the best solution for your needs.

Google AdSense is just one advertising network, and it’s very popular. But just because something is very popular, doesn’t mean it’s the best, or best suits YOU. There were always good advertising solutions out there, but Google has become so popular, some people seem to think it’s the only possible way to advertise and make money off of their digital assets.

Here are some of the disadvantages of AdSense, that you should consider when choosing an ad network:

Big isn’t always great

Google is a huge corporation which doesn’t take into consideration the needs of every little publisher or advertiser. The advertising solution they offer is solid enough, but it’s not designed to cater to publishers or advertisers, and doesn’t address the specific needs you might have.

The fact that Google is huge also leads to another problem – customer service is not the best. Google has no need to invest in quality support for you, and they don’t really care if you use their ads to monetize your website, or decide to use another ad network. If you leave, there are many more customers to spare. If you encounter a problem while using Google AdSense, you’ll find there’s no one to talk to. There are support forums, but other than that – you’re on your own.

Limited selection of ad types

Another serious issue with AdSense, is that ad types are limited. For example, Google doesn’t offer push notification advertisements or popunders – some of the leading ad formats in the industry. It’s important to choose the best ad formats for your audience – having a limited ad selection will limit your success and profits.

Not only does Google limit the type of ads you can use, it also limits the way you use any other ad service. You can use other ad networks while using AdSense, but it requires a lot of supervision and usually it’s not worth the hassle.

Payment threshold is too high

Payment threshold for Google AdSense is $100 – that’s just way too much for small website owners, and it means they have to wait a long time in order to cash in on their ad income. With AdMaven, for example, the payment threshold is below $10, so you don’t have to wait very long in order to see real money from your website.

You can lose all your money in a second

Your ad account can be shut down without a real reason. Sure, Google will say it’s click fraud or policy violations, but there have been many cases in which Google simply closed accounts and the publishers never saw the money accumulated there. Since customer support is close to non-existent, there won’t be much you can do if your ad account gets shut down. Furthermore, if you make a mistake, this usually means a lifetime ban – you’ll never be able to use Google ads again.

AdSense isn’t profitable for small publishers

Small publishers aren’t going to enjoy a significant profit when using AdSense. Most advertisers on Google prefer search ads, and display ads selection is limited and sometimes downright boring. Users tend to ignore those ads, so you don’t get many clicks. No clicks, no money.

Other AdSense limitations

Site age limitations – Chinese and Indian sites have to be at least 6 months old before applying to AdSense.

Content limitations and policies – Google doesn’t allow insertion of ads near certain types of content, such as adult (nudity, explicit language), content about explosives and guns, tobacco, drugs, alcohol and more. If you run a website that has “objectionable” content, Google won’t let you use AdSense.

Ad Networks, Advertising Tips, Blog

Popunder Ads – Are They Effective?

Posted: 2022-09-19
Pop under ad

Pop ads are nothing new. They’ve been there ever since the starting days of the internet, around the late 90s. Popup ads were invented by a guy that worked in, back in the day. The reason popups were invented wasn’t to annoy users, but to separate the content from the ads. Advertisers were worried that their ad will be associated with the content created by the publishers. Specifically, there was a car company that bought a banner placement, and that banner appeared on a page with adult content. Pop up windows seemed like a good solution for this kind of “conflict” – the ad appears on a separate window and it’s unrelated to the content, thus preserving the advertiser’s image.

Pop ads have established themselves as an industry standard, and are considered one of the most effective ways to advertise. They catch the attention of the user, who sometimes ignores regular banners, and they have high CTR.

Every decent ad network offers publishers some sort of pop ads, and with good reason. Pop ads have quite a few advantages:

  • Pop ads grab the attention of the user.
  • In order to close the pop-up, a user has to find the X or the “close” link. The few seconds that are required to do that also make him consider the ad. The user actually has to decide if they are interested in what the ad has to offer. Those few seconds make all the difference.
  • Pop ads improve conversion rate, especially if they offer a discount or a specific product that is related to the content of the website.

Specifically, pop-ups have a disadvantage – they tend to annoy the user because they are slightly more intrusive than other types of ads. This is where popunder and New Tab Ads come in. We’ll tell you more about New Tab Ads in future posts. For the time being, you should know that New Tab ads are great, because they get the user’s attention, but not utilizing a new window, just a new browser tab. The tab can be closed easily and is considered to be more compliant with Google’s policies.

New Tab ads deliver similar results in terms of conversion rate and can also be sent to the back of the tab in focus.

What’s a popunder ad?

Popunder is the lesser known variation of pop ads. Most people know about pop-ups, but pop-under isn’t as established, although they are as effective as pop-ups.

The functionality of popunder is basically the same as a pop-up ad, except it shows beneath the tab the user is looking at. Unlike a popup, which covers the content (or parts of it), a popunder appears behind the content in a separate tab or window. On mobile, the ad shows more of itself as the user scrolls.

Is popunder a good ad format?

The fact that popunders are noninvasive, makes them a great choice of ad for publishers and advertisers alike. Since popunders appear as a new browser window, they don’t hassle the user or hide the content from him. When the user has finished reading the content, and wants to close the tabs, he will see the popunder and consider it. This is a sophisticated, gentle way of advertising that tends to generate top tier traffic. The fact that the user gets a CHOICE whether to look at the ad or not, is a great advantage, and makes this sort of ad a great addition to any advertising portfolio.

More Popunder Advantages

A popunder CTR can be as high as 7% and they are relatively low cost-per-click – so they are a good option if your budget is limited at this point.

Popunder ads appear once a day and for unique users only. They help you save money and minimize non-target traffic.

Popunders are also separate from the publisher’s content, so they won’t change or mess up your website design.

Ad Types, Blog