Holiday marketing 2022 – stats and data

Black Friday, Cyber Monday, Christmas and New Year’s – the 2022 holiday season is upon us and it’s time to get ready, check your campaigns, verticals and budgets, and make sure you are prepared for the big rush. 

We’ve already created a comprehensive holiday marketing guide for you, but we also wanted to beef it up with some data and statistics. Here’s some interesting stats regarding the holiday shopping season of 2022, including eCommerce, email marketing, shopper’s behavior and more.

Holiday retail sales reached $789.4 billion in 2021, despite the lingering COVID-19 pandemic. In 2022, experts predict retail sales will reach up to $1.47 trillion. Online holiday sales are expected to grow by 11-15% year-over-year.

According to eMarketer, eCommerce sales will reach 16.3% of all retail sales in 2022.

Where do shoppers spend most of their money? According to Deloitte, the retail categories that lead the spending are accessories and clothing (21%), gift cards (19%), and food and beverages (14%). Fashion is as hot as ever, boys and girls! Technology rules, too: on Black Friday and Cyber Monday, Amazon’s best-selling products were all technology items.

Email marketing is still a powerful tool in Christmas of 2022, so you can still use it for great results. In 2019, for example, 68% of shoppers said they pay more attention to emails from companies during the holidays. Shoppers are looking for gift ideas and special offers – so reach out and give them what they want. Make sure your emails display well on mobile phones, because 42% of shoppers delete non-optimized emails for mobile devices.

Whether we like it or not, social media influencers carry a lot of… influence over the buyers – especially the younger crowd. 69% of shoppers who are 25-34 years old, say online influencers give them inspiration for holiday gifts. It’s not just influencers, but social media in general – 23% of Christmas US shoppers use social media when they are making purchase decisions.  Social commerce sales are expected to increase by 25% in 2022.

Be prepared for an influx of incoming messages, though. The projected increase in social media messages businesses will receive this year is 27% for Instagram, 19% on Twitter and 7% on Facebook. Response rates are on the decline, due to manpower shortages, but customers are impatient, so consider that when planning your holiday campaign. Make sure your social media team and customer service teams are prepared to handle the increased volume of messages.

85% of buyers prefer free shipping, and just 15% prefer fast shipping. Free shipping is a great selling point, and it’s a good idea to emphasize it in your campaigns.

Inflation and other financial woes mean that some shoppers will cut back on their spending. This isn’t to say they won’t spend at all, it just means they’ll buy differently. 53% of consumers plan to make smaller but more considerate purchases as gifts during their Christmas shopping. Think personal, intimate and interesting – that’s what the buyers want. 

Advertising & Marketing Tips – From Black Friday to Christmas 2022

November is nearly here, and it marks the beginning of a couple of months of shopping frenzy – from Black Friday (November 25th, 2022) to Christmas – the holidays are coming up fast. People are  buying gifts, food and decorations like there’s no tomorrow!

Are you ready for the holidays? Is your campaign and marketing strategy up to boot? Are you updated in all the hot trends and new fashions? Even if you aren’t, don’t worry – we’re here to get you up to speed with all the important info about marketing and advertising for November and Christmas 2022.

Start Early (like, right now)

Customers begin spending early: in 2021, more than half of the consumers in the US began holiday shopping before Thanksgiving, and 31% even began buying before Halloween. This is especially true for 2022 and the inflation it brought – people are trying to get the best deals (Black Friday and Cyber Monday offer great deals), so they won’t wait until the last minute. This means you have to be prepared right now!

Holiday content: gift guides are needed!

The fact that there are so many options, so many shops and gadgets and items to choose from, can be confusing to many people. An eBay survey showed that 56% plan to buy thoughtful gifts for the people they love this year. 30% say they plan to buy functional gifts and 23% want to buy essential items. So, people are looking for useful gifts that fit the person they buy them for. 

Do you have a niche you’re an expert in? Do you know all there is to know about fashion, beauty products or car accessories? Write it up! Create a unique, interesting gift guide with ideas for holiday gifts. Try hitting all sorts of budgets and personalities, in order to make your gift guide popular and maybe even viral.

Consumers are saturated and tired of advertising

People are getting dozens of newsletters, everybody is painting their ads in red and green, and push notifications are trying to be festive. Every advertiser, publisher and marketer out there is trying to get the attention of buyers. In order to do so, you need to be unique and compelling. You can’t just throw the old-and-known stuff at your users, with generic deals and offers. Try something new and exciting, an ad that gets people’s attention without being too aggressive, some useful content that can help them this holiday, and so on.

Remember mobile advertising

Mobile first, people. Mobile phones are the main traffic source for most websites these days. Some sites get 80% of their traffic from smartphones. People are shopping from cellular phones, and search engines are giving an advantage to websites who look and perform well on mobile phones.

Make sure your website or app work well for all phones, and check to see the ads appear properly and function on mobile phones. 

Social Media influencers have a huge impact

Consumers are looking for inspiration – they want to get great gifts for their loved ones, and ads don’t always offer heart-warming ideas. Polls show that over half of consumers say that social media has an influence on their holiday buying decisions, and data from Facebook shows that around 30% of US consumers think that influencers help them discover gift ideas during the holiday season. There’s no way around it – influencers have an effect, and you can utilize it to sell more.

Keep an eye on your budget

Since everybody is advertising fiercely, ad prices and CPC are rising – and it will stay this day through Christmas. Check your budget, increase it if necessary and remove caps in order to compete better. Also, make sure your campaign is always active, so you won’t miss out on this delicious traffic.

What should you promote?

E-Commerce sites: this is the most profitable ad type during the holiday season. There’s a ton of e-commerce activity, and most e-commerce sites with an affiliate program allow you to plant your cookie, which lasts for 30 days. 

Try buying pop ads to spread your cookie around. On Black Friday itself, we recommend setting up a push notification campaign to attract more buying users.

Sweepstakes: Stores are eager to attract customers and get their products out there. This is a perfect month to promote the gift card variant of sweepstakes. The mere opportunity of extra money in any of the major shopping chains has the potential to increase your ROI and attract a lot of leads.

Shopping-oriented Creatives: adjust your creatives to fit the holiday season. If you are promoting a dating offer or a Nutra offer, offer special holiday promotions. 

The Disadvantages of AdSense & why Alternatives are Necessary

We all need AdSense alternatives. For one thing, it’s always a good thing to have options. We don’t want to be limited when it comes to choosing an ad network or when we want to monetize our website. A good, stable, free market offers alternatives, so you can find the best solution for your needs.

Google AdSense is just one advertising network, and it’s very popular. But just because something is very popular, doesn’t mean it’s the best, or best suits YOU. There were always good advertising solutions out there, but Google has become so popular, some people seem to think it’s the only possible way to advertise and make money off of their digital assets.

Here are some of the disadvantages of AdSense, that you should consider when choosing an ad network:

Big isn’t always great

Google is a huge corporation which doesn’t take into consideration the needs of every little publisher or advertiser. The advertising solution they offer is solid enough, but it’s not designed to cater to publishers or advertisers, and doesn’t address the specific needs you might have.

The fact that Google is huge also leads to another problem – customer service is not the best. Google has no need to invest in quality support for you, and they don’t really care if you use their ads to monetize your website, or decide to use another ad network. If you leave, there are many more customers to spare. If you encounter a problem while using Google AdSense, you’ll find there’s no one to talk to. There are support forums, but other than that – you’re on your own.

Limited selection of ad types

Another serious issue with AdSense, is that ad types are limited. For example, Google doesn’t offer push notification advertisements or popunders – some of the leading ad formats in the industry. It’s important to choose the best ad formats for your audience – having a limited ad selection will limit your success and profits.

Not only does Google limit the type of ads you can use, it also limits the way you use any other ad service. You can use other ad networks while using AdSense, but it requires a lot of supervision and usually it’s not worth the hassle.

Payment threshold is too high

Payment threshold for Google AdSense is $100 – that’s just way too much for small website owners, and it means they have to wait a long time in order to cash in on their ad income. With AdMaven, for example, the payment threshold is below $10, so you don’t have to wait very long in order to see real money from your website.

You can lose all your money in a second

Your ad account can be shut down without a real reason. Sure, Google will say it’s click fraud or policy violations, but there have been many cases in which Google simply closed accounts and the publishers never saw the money accumulated there. Since customer support is close to non-existent, there won’t be much you can do if your ad account gets shut down. Furthermore, if you make a mistake, this usually means a lifetime ban – you’ll never be able to use Google ads again.

AdSense isn’t profitable for small publishers

Small publishers aren’t going to enjoy a significant profit when using AdSense. Most advertisers on Google prefer search ads, and display ads selection is limited and sometimes downright boring. Users tend to ignore those ads, so you don’t get many clicks. No clicks, no money.

Other AdSense limitations

Site age limitations – Chinese and Indian sites have to be at least 6 months old before applying to AdSense.

Content limitations and policies – Google doesn’t allow insertion of ads near certain types of content, such as adult (nudity, explicit language), content about explosives and guns, tobacco, drugs, alcohol and more. If you run a website that has “objectionable” content, Google won’t let you use AdSense.

Top 5 Benefits of Conversion Tracking

Implementing Conversion Tracking for a campaign may cause technical problems for affiliate marketers but not using a Postback URL for tracking is the number one mistake you can make as an affiliate. 

It allows you to know where your conversions derive from, so you can increase your profits and unleash the full potential of your campaigns.

Conversion tracking is important because it allows affiliate marketers to track and attribute conversions to their affiliate marketing campaigns.

analysis converstion tracking

Here are the 5 benefits you will gain from using conversion tracking 

  1. One dashboard to rule them all
    We know how confusing and exhausting it can be to work with several different platforms and tracking tools. Using Conversion tracking will feed AdMaven’s platform with the results of the campaigns. Conversion tracking will allow you to get all the information you need in one dashboard.
  2. Measure ROI
    ROI is a key performance indicator for measuring the success of your campaign.
    Tracking conversions will help you understand:
    • How many conversions you have got.
    • How much revenue you have earned from running your campaign. Comparing these parameters to your cost equals ROI.
      By using Conversion tracking, you will be able to calculate your ROI a lot faster and easier and conclude accordingly.
  3. Make Adjustments and Optimize
    ROI is not always enough. We want you to make profits, and lots of them!
    Conversions can be shown per source, GEO, device, operating system, and many more segments, rather than only at the campaign level.
    This will allow you to check what segments are profitable for you and which ones require attention, and as a result – optimize more accurately.
  4. Get Better Tips From Our Experts
    We have a team of experts with a purpose – they want you to be profitable!
    By tracking your conversions, you get the chance to get unique and focused advice from our team of experts, who will help you with adjustments and tactics that can improve your campaigns significantly.
  5. Use Your Data To Expand Your Business
    Conversion tracking gives you an important ability which is the ability to focus. Focus on the segments that work well and leave those who don’t, focus on the right price, GEOs, and browser versions, and ditch the ones who drag your campaign performance down. Working that way will gain you a much better understating of what you should concentrate on, which is critical for your campaigns to work, not only with AdMaven.

To learn more about how to use conversion tracking with AdMaven, please read this article

Play it right and make money with sports events traffic

sports events

In this post, we’ll try and give you some ideas on how to best monetize sporting events as affiliates.

Timing is everything

First, a simple rule sometimes missed by affiliates: don’t forget to set your campaigns to run on the days and hours of the events. It’s recommended to start running the campaigns at least three hours before the actual sporing event, because users will be looking for the live streaming channels in advance.

The bigger the event, the bigger the traffic and the better it converts if played right. Adjust your campaign to be global or geo-oriented, according to the match and phase of a tournament. International sporting events usually draw the attention of people all over the world, but it also depends on the schedule. If a game is played when people on one side of the world are asleep, then you won’t get traffic from that area. Timing is everything, so watch the clock and make smart choices.

Cool Timeline

July 24

Football – Chile vs Canada

July 24

Archery – Bronze Medal Match Results

July 24

Archery – Quarterfinal Results

July 24

Basketball 3×3 Session 2

July 24

Basketball 3×3 Session 1

July 24

Handball – Norway vs Brazil

July 23

Archery – Ranking Round Results

July 23

Shooting – 10m Air Pistol Men’s Pre-Event Training

July 23

Equestrian – Dressage 1st Horse Inspection

July 23

Archery – Ranking Round Results

Use the right offer

While many offers might convert and show an increased performance, there are some offer verticals that stands above all.

Our experience shows that VPN and Proxy apps and subscription (either mobile or desktop) work great as well as VOD offers, sports bet offers, dating and even casino.

Offer

Pick the correct ad formats

Push ads and in-page push are the number one formats for monetizing sports events traffic.

They blend perfectly with the websites users are watching matches on, and appear exactly on the right tune.

New tab pops will also perform well as they grab the user’s attention.

It’s important that you test those formats on small sporting events, to see how they perform for you, so when the huge events come, you’ll be ready for them.

in-page push

Creative, creative, creative

While many run similar offers of the same verticals, there are some affiliates that have the entire flow in place.

Try and adjust your offer creatives, landings and pre-landings to match the event and be even more specific and adjust them per match. This can increase results by 50%

creative live video

Buy the suitable traffic SubID

AdMaven has 24/7 support representatives in place. Use them to get insights about preferred traffic sources and receive free tips from the real experts.

We are available at all times on the little chat button on the platform or by email: advertisers@ad-maven.com