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Many publishers are experiencing a bump in traffic driven by so many people staying indoors. With bars, restaurants, theaters, and shops closed across, people turn to their phones and computers looking for entertainment. What can publishers do to leverage this temporary influx in traffic and build long-term loyalty? 1. Rethink strict paywalls: if your content […]
With web traffic rising and conversions growing across key verticals including gaming, entertainment, utility apps, and anti-virus installs – advertisers need to adjust their creatives to connect with over one billion customers stuck at home. How can I make my ad creatives more effective? 1. Be entertaining: with people tired from reading sad news and […]
In the previous month, web traffic has skyrocketed. With people locked at home worldwide, the internet provides essential tools and entertainment but also utilities that are becoming increasingly important. For example, with more people working remotely or home-schooling, many people are investing in keeping their computers and phones safe – updating software, downloading new applications […]
To keep you informed and up to date with the latest industry shifts and updates, here’s a list of the best weekly articles that explain and predict how the current crisis is impacting our ad network industry. Business Insider: The coronavirus pandemic will dramatically change advertising The Verge: Google to begin lifting coronavirus ad ban […]
To keep you informed and up to date with the latest industry shifts and updates, here’s a list of the best weekly articles that explain and predict how the current crisis is impacting our industry. ExchangeWire: Advertising Vs Coronavirus: AdTech eMarketer: How Advertisers Are Responding To The Coronavirus Crisis IAB: Coronavirus Ad Spend Impact: Buy-Side […]