Ad-Maven's Resource Library
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Publishers across some verticals such as streaming or gaming have seen a huge traffic spike, with opportunities to generate more ad revenue. But… will the traffic bonanza last? What can publishers do to keep the winning streak throughout summer 2020? Vacation becomes ‘staycation’: even if confinement restrictions loosen up, people are likely to spend more […]
A recent study suggests that the average millennial has a 5-6 second attention span for digital ads! With every ad trying to catch your target customer’s attention, here are a few creative tips proven to increase engagement and improve CTR! 1. Keep it short & simple: if you have 5-8 seconds of your target audience’s […]
Most publishers are experiencing a spike in traffic. Verizon reported that in the last week of March web traffic climbed 20%, which is in line with the traffic growth we have seen through our AdMaven data. With millions of people stuck at home, it’s more important than ever to have the right tools and ad […]
Last week, we unveiled our advanced security capabilities to help our growing network of advertisers use the self-service platform with confidence and reassurance. You can see the coverage on Business Insider, MarketWatch, Yahoo Finance and Seeking Alpha. Improved security features include: 24/7 data screening for real-time fraud detection: working with our proprietary fraud detection tool, […]
Many publishers are experiencing a bump in traffic driven by so many people staying indoors. With bars, restaurants, theaters, and shops closed across, people turn to their phones and computers looking for entertainment. What can publishers do to leverage this temporary influx in traffic and build long-term loyalty? 1. Rethink strict paywalls: if your content […]