%20(32).png)
Advertisers and publishers always move with the times. You know that you need new ways to connect with your audience. You also need to maximize your return on investment. One of the best ways to do that in 2025, is Pop Ads!
Pop ads are a great way to boost engagement, conversions, and revenue.
However, there are many ad networks. How can you choose the right one? Which network has the best traffic? Which has the best features?
In order to help you out, we created this guide. We'll explore pop ads and what makes them work, and we'll cover key factors for choosing a pop ad network. And of course, we'll give you the eight top pop ad networks for 2025.
Contents:
1. Why Pop Ads Still Dominate in 2025
2. Types of Pop Ads
3. How to Choose the Right Pop Ad Network
4. Top 8 Pop Ad Networks in 2025
5. Why AdMaven is the Top Choice: A Head-to-Head Comparison
6. Final Thoughts
Why Pop Ads Still Dominate in 2025
The popularity of pop ads has a few important reasons: they are visible, affordable, and versatile. Here's why they work so well:
- High Visibility: Pop ads grab attention and they are hard to miss. This increases brand awareness and engagement.
- Cost-Effectiveness: Pop ads are affordable. This is great for all businesses, since it allows for testing and scaling.
- Wide Reach: Pop ads reach a huge audience. They work on many websites and apps. They are great for expanding brand presence.
- Easy to Use: Pop ads are simple to create. They require little technical skill, so they are very accessible.
- High Conversion Potential: Pop ads drive conversions. They capture attention and deliver targeted messages.
Types of Pop Ads
There are two main types of pop ads: PopUps and PopUnders. They are similar but have key differences.
.png)
1. PopUps
These ads open in front of the user's window. They are highly visible and they "demand" immediate attention. This is good for leads and special offers, but they can be intrusive.
2. PopUnders
These ads open behind the user's window. They are less intrusive and they don't interrupt browsing. They are good for retargeting. Users see them when they are finished browsing.
How to Choose the Right Pop Ad Network
The right network can make or break your marketing campaign.
Here's what to consider:
- Traffic Quality: You need real users, not bots. Without real users, your campaign is rather useless. Choose a network that is known for reputable traffic sources. Remember: high-quality traffic leads to better engagement and higher conversion rates.
- Targeting Options: Reaching the right audience is essential for maximizing your ROI. Look for ad networks that offer advanced and precise targeting options, such as demographic, geographic, and behavioral targeting, to tailor your campaigns effectively.
- Ad Formats: Options are key. Whether you’re looking for display, native, video, or interstitial ads, opt for networks that provide diverse options to align with your creative strategies.
- Pricing Models: Different networks have different models. These include CPM, CPC, and CPA. Pick one that fits your budget and goals.
- Reporting and Analytics: You need data to optimize campaigns. Choose a network with detailed reporting, analytics and insights into performance metrics like impressions, clicks, and conversions.
- Support and Resources: Good support is crucial. Prefer networks with dedicated account managers, a good knowledge base, that quickly answers your questions and tickets.
Top 8 Pop Ad Networks in 2025
1. AdMaven
AdMaven dominates the pop ad space with over 1 billion daily impressions across 180+ countries. What sets them apart is their direct publisher relationships - accounting for 90% of traffic - ensuring advertisers reach genuine, engaged audiences.
Why AdMaven is Best for Pop Ads
AdMaven's strength lies in its comprehensive approach to pop ad delivery. Their proprietary anti-ad blocking technology ensures maximum ad visibility while maintaining user experience. The platform's advanced targeting algorithms analyze multiple data points in real-time.
Key Benefits for Advertisers:
- A Variety of Channels: Reach your audience on desktop, mobile, and in-app.
- Global Reach: You get access to a huge network of publishers and a diverse market with over 1 billion daily impressions across over 180 GEOs.
- Advanced Targeting: With AdMaven, you can target users based on many factors. These include demographics, interests, location, and device.
- High-Quality Traffic: Benefit from premium traffic and fraud prevention. Your ads are seen by real, engaged users.
- Direct Deals: Negotiate directly with publishers. Secure exclusive inventory and placements.
- Optimization Tools: Use in-house tools to improve your campaigns.
- Dedicated Support: Get expert help from a dedicated account team.
Key Benefits for Publishers
- High Earning Potential: Earn more with competitive CPM rates. Get a variety of ad formats.
- No Minimum Traffic: Get started quickly, no matter your website's size.
- Flexible Payment Options: Choose from CPA, CPC, and CPM. Get paid on time. Payment methods include PayPal, Payoneer, and Bitcoin.
- Easy Integration: It's very easy to add AdMaven's code to your website.
- Real-Time Reporting: Track your earnings and performance.
2. PropellerAds
Since its founding in 2011, PropellerAds has grown into a global advertising force, delivering 12 billion daily impressions across 195+ countries. The network has built its reputation on combining scale with sophisticated targeting capabilities, making it particularly effective for advertisers looking to reach international audiences.
Why PropellerAds is a Good Choice for Pop Ads:
PropellerAds shines through their CPA Goal optimization and advanced targeting algorithms. Their traffic verification system ensures genuine user engagement, while their automated optimization tools continuously refine campaign performance.
Key Benefits for Advertisers:
- Many Ad Formats: Use Popunders, Push Notifications, In-Page Push, and Interstitials.
- Good Targeting: Target users worldwide based on GEO, device, OS, browser, and language.
- CPA Goal Pricing: Optimize campaigns based on cost per action.
- Anti-Fraud System: Benefit from protection against bad traffic.
Key Benefits for Publishers:
- High CPM Rates: Earn good rates for your pop traffic.
- Easy Integration: Add PropellerAds' code quickly.
- Flexible Payments: Get paid through debit and credit cards, Wire Transfer, PayPal, UnionPay, and Skrill.
- Dedicated Support: Get help from a responsive support team.
3. HilltopAds
Processing 73 billion monthly impressions, HilltopAds combines robust anti-fraud measures with comprehensive publisher support. Their platform specializes in delivering quality traffic across multiple formats, with particular strength in mainstream markets.
Why HilltopAds is a Good Choice for Pop Ads:
HilltopAds stands out through their RTB capabilities and multi-layered traffic quality assurance. Their system analyzes traffic patterns in real-time, adjusting delivery to maximize performance while maintaining strict quality standards.
Key Benefits for Advertisers:
- High-Quality Traffic: Benefit from traffic screened for bots and malware.
- Multiple Payment Models: Choose from CPM, CPC, and CPA.
- Auto-Optimization: Use automated tools to improve campaigns.
- Real-Time Reporting: Track performance with detailed statistics.
Key Benefits for Publishers:
- Competitive CPM Rates: Earn good rates for your pop traffic.
- Anti-Ad-Blocking: Reduce the impact of ad blockers on revenue.
- Fast Payments: Get paid on time. Payment methods include PayPal, WebMoney, Paxum, Bitcoin, and Wire Transfer.
- Dedicated Support: Get help from a dedicated support team.
4. Adcash
Running over 1,000 global campaigns, Adcash has built their reputation on intelligent traffic optimization and high fill rates. Their Autotag technology automatically rotates top-performing ad formats, while their anti-fraud system ensures traffic quality across all campaigns.
Why Adcash is a Good Choice for Pop Ads:
Adcash's strength lies in their smart delivery system that matches ads to the highest-converting audiences. Their platform uses AI-driven optimization to adjust targeting in real-time, significantly improving campaign performance while maintaining cost efficiency.
Key Benefits for Advertisers:
- Many Ad Formats: Use popunders, native ads, push notifications, banners, and interstitials.
- Autotag Feature: Simplify campaigns and optimize delivery.
- Good Targeting: Use precise targeting to reach your audience.
- Real-Time Analytics: Monitor performance with detailed data.
Key Benefits for Publishers:
- High Fill Rates: Maximize revenue with high fill rates.
- Quick Payments: Get paid on time.
- Easy Integration: Add Adcash's code to your website easily.
- Strong Support: Benefit from expert help.
5. Clickadu
Delivering over 6 billion daily impressions, Clickadu specializes in premium web and mobile traffic across 240+ countries. Their platform stands out for its Safe Ads feature, which uses advanced algorithms to analyze and categorize ads, ensuring optimal user engagement.
Why Clickadu is a Good Choice for Pop Ads:
Clickadu's traffic pre-verification system and dynamic optimization tools set them apart. Their platform excels at matching ads with the most responsive audience segments, while their smart pricing models help advertisers maintain profitable campaigns across different markets.
Key Benefits for Advertisers:
- Many Ad Formats: Use Popunders, Banners, Push Notifications, In-Page Push, and Video Pre-Roll.
- Good Targeting: Target users based on GEO, device, OS, and browser.
- Fraud Filters: Benefit from systems that ensure high-quality traffic.
- Self-Service Platform: Manage your campaigns with a user-friendly interface.
Key Benefits for Publishers:
- High Fill Rates: Earn more with high fill rates for pop inventory.
- Fast Payments: Get paid on time. Payment methods include debit and credit cards, PayPal, WebMoney, and Paxum.
- Dedicated Support: Get help from a dedicated account manager.
6. PopAds
Known for being one of the most established players in the pop-under space, PopAds has maintained its position as a high-paying, reliable network since 2010. Their platform distinguishes itself through fast ad servers, consistent CPMs above $4, and a dynamic bidding model that rewards higher bids with premium traffic.
Why PopAds is a Good Choice for Pop Ads:
PopAds shines through their straightforward approach and proven track record. Their dynamic bidding system ensures advertisers can scale campaigns effectively, while their PrimeSpot targeting feature delivers higher-quality traffic.
Key Benefits for Advertisers:
- Dynamic Bidding: Adjust bids in real time to improve performance.
- Good Targeting: Target users based on country, browser, OS, and device.
- PrimeSpot Feature: Access better traffic sources.
- Self-Service Platform: Manage campaigns on your own.
Key Benefits for Publishers:
- Competitive CPMs: Earn good rates for your pop traffic.
- Low Minimum Deposit: Monetize traffic from a minimum of just $10.
- Multiple Payment Options: Get paid through PayPal, Wire Transfer, and AlertPay.
7. RevenueHits
RevenueHits distinguishes itself through performance-based advertising, focusing on delivering targeted traffic that converts. Their platform specializes in geographic targeting and user intent matching, making it particularly effective for location-specific campaigns.
Why RevenueHits is a Good Choice for Pop Ads:
RevenueHits' performance-based model ensures advertisers only pay for results. Their platform excels at matching offers with user intent, while their geographic targeting capabilities help deliver highly relevant traffic to specific markets.
Key Benefits for Advertisers:
- Cost-Effective: Benefit from a performance-based model.
- Quality Traffic: Access traffic optimized for conversions.
- Easy Setup: Launch and manage campaigns easily.
- Geographic Targeting: Target users by location.
Key Benefits for Publishers:
- Reliable Payments: Get paid consistently and on time.
- Good Fill Rates: Maximize revenue with high fill rates.
- Simple Integration: Add RevenueHits' code quickly.
- Many Ad Formats: Monetize with pop ads, banners, and interstitials.
8. Adsterra
Processing 1 billion daily impressions, Adsterra combines 100% fill rates with strict traffic quality controls. Their platform serves 248 GEOs while maintaining consistent performance through advanced fraud prevention and traffic verification systems.
Why Adsterra is a Good Choice for Pop Ads:
Adsterra's comprehensive approach to traffic quality and campaign optimization sets them apart. Their multi-layered verification system ensures genuine user engagement, while their targeting options help advertisers reach the most responsive audiences across different markets.
Key Benefits for Advertisers:
- Many Ad Formats: Use Popunders, In-Page Push, Display Banners, Native, and Social Bar.
- Strong Security: Benefit from a system that protects against fraud.
- Performance Tools: Use tools to improve campaign performance.
- Self-Service Platform: Manage campaigns with an easy-to-use interface.
Key Benefits for Publishers:
- 100% Fill Rate: Maximize revenue with a 100% fill rate for pop traffic.
- Flexible Payments: Get paid through Paxum, UnionPay, Visa, Mastercard, Wire Transfer, and Capitalist.
- Dedicated Support: Get help from a dedicated support team.
Why AdMaven is the Top Choice: A Head-to-Head Comparison
We've looked at the top pop ad networks. Each has strengths. But, AdMaven consistently outperforms them. Here's why:
Traffic Quality
While networks like PropellerAds and Adsterra offer a good reach, AdMaven offers something far more important: quality. With a significant portion of its traffic coming from direct publisher relationships (over 10,000 website owners) AdMaven focuses on delivering high-quality traffic.
Technology
Although HilltopAds offers effective anti-ad blocking solutions, AdMaven’s technology is superior because of its sophistication and continuous evolution. Utilizing proprietary real-time bidding (RTB) technology and algorithms informed by extensive data, AdMaven effectively optimizes ad delivery.
Innovation
Where PopAds and RevenueHits maintain stable systems, AdMaven offers stability with regular platform updates and new targeting capabilities to keep advertisers ahead of competitors.
In short, AdMaven offers a complete ecosystem for pop ad success. It has the best tools, driven by a commitment to publishers and advertisers.
Final Thoughts
Pop ads remain one of digital advertising's most effective tools. The key is partnering with a network that combines proven technology with a genuine focus on performance.
AdMaven delivers on both fronts. With direct publisher relationships, advanced targeting capabilities, and dedicated support, they provide everything needed for successful campaigns.
