The holiday season, along with its shopping frenzy, is just around the corner and it’s time to buckle up because, by everybody’s predictions, this shopping season is going to be OUT OF THIS WORLD.

Novemberis the ultimate shopping month with Black Friday and Cyber Monday, as well asChinese Singles' day.

Itseems like the Covid-19 situation is coming in handy this season as onlineshopping has become shoppers' favorite method.
This is exactly where we step in! We've gathered some tips and tricks to help youoptimize campaigns and maximize your sales.

Do your research

Googleand spy tools are your best friends. You need to learn as much as you can aboutthe market, the pricing, and the products. From the consumer point of view, youneed to understand what are they buying? Does Covid-19 affect the products theybuy? What is the average amount they spend during the holiday season? And soon.

From an advertiser's point of view, you need to gather any available information about landing pages, creatives, targeting, and any other available information out there.
Once you’ve gathered enough data – it’s time to open your first campaign.

Start Early

It’stempting to think that once you’d launch your campaign it will convert likecrazy just because it’s the holiday season. What works for one advertiser,won’t necessarily work for another. Don’t wait for the last minute to startexperimenting, start testing and optimizing now!

It'snot only the offers you should test - it's landing pages, creatives, networks,keywords, products, and even ad types! Make sure you start the shopping seasonprepared. 

Improve the shopping experience

In the past year, our shopping habits changed completelydue to social distancing.
The change was rapid, and it forced the online shopping platforms to step uptheir game, and the affiliate world has no exceptions.

Makesure your landing page looks reliable, that all the important information suchas prices and shipping are clear, that the navigation bar is accessible, etc.

Makesure that your landing page loads quickly, especially for mobile offers (Mobileusers have higher bounce rates), always keep in mind to make the shoppingprocess easy.

Offer discount deals, packages, and awards

Usinga countdown, time-limited deals, or even location related specials may allincrease your revenue!

For any questions or suggestions, please contact our devoted customer support.

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HappyBlack Friday!