To keep you informed and up to date with the latest industry shifts and updates, here’s a list of the best weekly articles that explain and predict how the current crisis is impacting our industry.
ExchangeWire:Advertising Vs Coronavirus: AdTech
eMarketer: How Advertisers Are Responding To The Coronavirus Crisis
IAB: Coronavirus Ad Spend Impact: Buy-Side
AdWeek: Publishers May Lower Their Standards of Ad Quality in Search ofRevenue
Forbes: Coronavirus Drives 72% Rise In Use of Fintech Apps
Guardian: Deliveries and digital services thrive on coronavirus outbreak
Buzzfeed: Coronavirus Ad Blocking Is Starving Some News Sites Of Revenue
TelemediaOnline: Online traffic during Coronavirus: publishers see increase intraffic
AdWeek: As Coronavirus Squeezes the Ad Industry, Local Publishers AreFeeling the Pain
Digiday: Traffic soars, but programmatic ad prices drop
World Economic Forum: Empty Stadiums and online streaming: how coronavirus is affecting the media industry
If you have any questions or need advice to find new solutions, get in touch with an AdMaven account manager to explore the possibilities.