Curious about how to drive massive user engagement, increase conversions, and tap into high-volume traffic without breaking the bank? The answer might be simpler than you think.

It all starts with leveraging AdMaven’s powerful Content Locker traffic. In this case study, you’ll see how one of our clients harnessed the power of incentivized traffic to get strong performance metrics, all while keeping costs under control.

Here’s a sneak peek at the outcome: higher click-through rates, consistent conversions, and a smart way to turn motivated users into real results.

Advertiser success story

Campaign Settings

Pricing Model: CPC - Content Locker

Campaign Category: CPC Ads

Conversion Flow: 1 Click

CPC: $0.02

GEO: US

Device: Mobile

Operating System: iOS

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The offer is content arbitrage, meaning that the user lands on a content page that monetizes users in various ways.                                                    

To launch this campaign, we partnered with a client looking for high-volume traffic and cost-effective conversions. Our content locker was the ideal tool to deliver. We deployed the campaign across our network, presenting users with an offer wall that unlocked exclusive content once completed.

As expected with new campaigns, the first few days required calibration. Initial performance showed mixed results, but our algorithm quickly began filtering out underperforming sources. As conversions started coming in, the system automatically prioritized top-performing traffic sources, improving targeting and cost-efficiency on the advertiser side.

Note: The advertiser sent us postbacks, so we could measure performance.

If you run a CPC campaign on Content Locker traffic, you are not required to send a postback, but we recommend doing it.

Within the 7-day run, the campaign stabilized and began hitting the client’s performance targets, with consistently high CTRs and strong engagement. Compared to traditional traffic formats, the results were more scalable and required far less manual intervention.

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Here are the numbers from the first days of the campaign:

Running this campaign with our Content Locker traffic proved to be a powerful choice.

During the initial testing phase, the algorithm refined traffic sources and aligned results with the client’s conversion goals. As optimization kicked in, performance surged, driven by  high CTR, greater relevance, and lower acquisition costs.

If you're looking to drive high-intent actions, fast optimizations, and reliable volume, launching a content locker campaign is one of the most efficient ways to get there.

Ready to get started? Create a Campaign

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Disclaimer: This case study was shared by one of our partners, and the insights and opinions presented here are those of the authors. They do not necessarily represent the official views or stance of AdMaven.

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