Would you like to know how to efficiently segment audiences, improve your optimization process, and target your audience with precision? The solution might be simpler than you think!

It can all be done by leveraging AdMaven's Smart CPA. Check out this case study to discover how one of our clients achieved impressive results with this powerful tool that you can use, too.

We can already tell you the result: a better conversion rate, higher ROI, and lots of time and effort saved.

One of our clients put this winning method into practice. Let’s see how he did.

Yoav Gross Tells His Story

I started working with AdMaven back in 2023. At the time, I was running CPM offers focused on User Acquisition through subscription flows. The traffic quality was always pretty good, but scaling volumes was a bit of a struggle. One big issue with CPM campaigns was how much time they took, because of the need for constant monitoring and fine-tuning, which I just couldn’t keep up with. Then, when AdMaven launched their new platform, my account manager recommended I try the Smart CPA method. It seemed like a good fit, so I decided to give it a shot.

My app is called AdBlock.me, here is some screenshots of my app, LP and paywall :

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With the help of AdMaven's Smart CPA, collecting conversions was a piece of cake.

All I had to do was choose the targeting of my campaign and then make sure that the AdMaven Postback URL was implemented correctly on my tracker solution.

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With Smart CPA's automatic optimization, I was then able to drive conversions at the target price I set, and the traffic that was sent to my offer was suitable for my product.

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I kept the campaign up and running for 14 days. In the beginning, the campaign faced some challenges, as is often the case with new campaigns. According to my account manager at AdMaven, this is a normal part of the process when launching a Smart CPA campaign.

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Things looked up rather quickly, though. Over time, as more conversions were collected, the performance improved significantly. I started seeing conversions at the price I wanted to pay, with traffic becoming more relevant, while inefficient sources were cut off. This was a big improvement compared to my previous CPM campaigns, where I had to manually manage bids and carefully monitor costs to avoid overspending

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Below you can see the numbers that I gathered with this campaign: 

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Q&A with Yoav on his Smart CPA Campaign

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Final thoughts

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Using the Smart CPA method was a game-changer for my campaigns.

At first, during the testing phase, the cost per conversion was slightly higher, but as the campaign gathered more data, the performance improved, and the costs aligned with my target CPA.

The traffic became highly relevant to my campaign parameters, allowing me to achieve better results, save time, and scale my campaigns effectively.

If you also want to try opening a campaign using this method - click on this link: Create a Campaign

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