Can you believe 2024 is almost over? Time flies, especially when you’re having fun and working hard to bring great results - and this is what we constantly do. 2024 was a wonderful year for AdMaven and the success of our publishers and advertisers. We rebranded the company and created a new and sleek website; we launched new types of ads and gave you lots of fresh new ideas on how to monetize traffic and create great campaigns. The numbers truly show a picture of achievements this year!

AdMaven Rebranding - a Fresh Look on Success

In 2024, AdMaven embarked on an exciting journey to redefine who we are and how we serve our partners. With the launch of our bold rebranding and a sleek, cutting-edge website, we set out to revolutionize the way advertisers and publishers experience digital advertising. This wasn’t just a facelift - it was a complete transformation designed to reflect our commitment to innovation, transparency, and empowering success.

Our new website was built with a main goal in mind: to be better for our partners. We completely reimagined the user experience, creating an intuitive platform where advertisers can effortlessly manage their campaigns with real-time analytics and advanced targeting tools. Publishers now have access to a state-of-the-art portal packed with features to optimize monetization and track performance with clarity and precision.

We gave AdMaven a fresh new look that mirrors the energy and innovation we bring to everything we do. From our dynamic logo to the seamless functionality of our platform, every detail was crafted to inspire confidence and deliver results.'

Ad Impression Data - Huge Numbers!

Our ad impression data demonstrates the vast potential of our advertising network across key markets and formats. Pop ads, push notifications, and content lockers showed the best performance in driving publisher revenues, with billions of impressions in top-performing geos like the US, India, Brazil, Canada, and the UK during 2024.

In the US, pop ads had nearly 9.6 billion impressions annually, while push notifications delivered an impressive 17 billion impressions. Content lockers dominated, with over 52 billion impressions, showing their success in engaging users. India emerges as another powerhouse, particularly for push ads, boasting 64 billion impressions annually, alongside 12 billion impressions for pop ads. In Brazil, publishers can tap into 7.5 billion push impressions and 2.5 billion pop impressions, making it a robust mid-tier market. Canada and the UK also contribute significantly, with pop and push ads in each market generating billions of potential impressions.

So, all in all, we are talking about more than 140 billion pop ads impressions worldwide, and almost 220 billion impressions from push ads.

For publishers, these ad formats provide distinct advantages. Pop ads are great for visibility and engagement, ensuring that impressions translate into reliable revenue streams. Their ability to bypass ad blockers further secures their effectiveness. Push notifications, with their targeted delivery, keep audiences engaged and drive high retention rates. Content lockers, which are one of our greatest hits, stand out by offering compelling incentives, such as exclusive content or rewards, encouraging user action and increasing conversions.

Mobile platforms continue to show the way - 60% of impressions came from mobile phones, while 30% came from desktop computers. If you haven’t adopted the mobile-first attitude yet - you should definitely do that in 2025.

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Social Media Traffic’s new Star

In 2024, we made significant steps in expanding our audience by connecting with social media managers, particularly those managing communities on YouTube and Telegram. Recognizing the immense potential these platforms hold for user engagement, we tailored our solutions to meet the specific needs of these professionals. Our advanced targeting and monetization tools were a perfect match for the audiences these managers oversee, enabling them to generate higher revenues while keeping user experience intact.

Telegram is really the shining star of social traffic monetization in 2024, and we couldn’t be more excited about its potential. With its growing user base and highly engaged communities, Telegram offers an unparalleled platform for publishers and advertisers alike. Its private groups, channels, and direct communication capabilities create a goldmine for targeted advertising. We’ve developed tools that seamlessly integrate monetization into the Telegram experience, turning traffic into tangible revenue while keeping audiences engaged and satisfied. Telegram isn’t just the next big thing - it’s here, and it’s redefining how social traffic drives profits.

Top Publisher Verticals in 2024

In 2024, AdMaven's top-grossing publishers came from these sectors:

• Download Platforms: Websites offering software, music, and e-book downloads effectively utilized AdMaven's monetization tools.
• Movie Sites: Platforms providing streaming or download options for films attracted significant traffic.
• Social Traffic Channels: Particularly on Telegram, publishers harnessed AdMaven's solutions to monetize active communities, benefiting from targeted advertising strategies that resonated with engaged audiences.
• Streaming Services: Live and on-demand streaming platforms are still very popular in 2024, and it shows when it comes to revenue.
• Video Content Creators: YouTubers and hosts on other video services effectively employed AdMaven's monetization strategies, turning substantial viewership into significant income.

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Top Advertising Campaigns in 2024

In 2024, AdMaven’s leading advertising campaigns were driven by three dominant industries: e-commerce, sports betting, and gambling. These sectors were super successful because of their ability to leverage AdMaven’s advanced ad formats and targeting tools, ensuring high engagement and exceptional ROI.

E-commerce campaigns mainly use AdMaven’s data-driven targeting, reaching audiences precisely when they are ready to make purchasing decisions. With tailored ads, dynamic retargeting, and seamless cross-device compatibility, e-commerce advertisers boosted conversions and captured a growing share of online retail spending. The surge in mobile shopping also played a key role.

Sports betting campaigns are showing great numbers in 2024. They are time-sensitive and highly engaging. By integrating live odds and game-day promotions into AdMaven’s high-visibility pop and push formats, sports betting brands captured audience attention at the perfect moment. 

Gambling campaigns succeeded by focusing on user entertainment and value. AdMaven’s advanced targeting allowed gambling platforms to deliver personalized promotions and exclusive incentives to specific user segments. Coupled with interactive and gamified ad creatives, these campaigns appealed to users looking for engaging experiences, ensuring higher click-through rates and long-term engagement.

These industries thrived in AdMaven’s ecosystem by aligning their campaigns with user behavior, utilizing creative ad formats, and maximizing the power of precision targeting.

What’s up ahead for 2025?

As we look ahead to 2025, AdMaven is poised to reach new heights in empowering advertisers and publishers worldwide. With cutting-edge ad formats, enhanced targeting tools, and a relentless focus on innovation, we’re ready to deliver even greater ROI and engagement for our partners. 

Emerging markets, evolving technologies, and the continued rise of social traffic platforms like Telegram present wonderful opportunities to expand reach and maximize revenue. Our commitment to creating seamless, high-performing solutions ensures that 2025 will be a year of growth, collaboration, and success. Together, we’ll redefine the future of digital advertising!

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