There are always special events creeping up the calendar. Big sports finals, National holidays, and more, but only a small handful of events can captivate online users’ attention like Black Friday. If we’re talking in numbers, Black Friday sales skyrocketed in 2018 to an all-time high of $6.2 billion in sales.
33.5% of the total sales came from mobile devices and the average order value was $146, an increase of 8.5% from 2017!
Black Friday isn’t officially here, but by the looks of it, we are right in the midst of it all. November has always been an E-commerce gold mine for affiliates that knew how to cherry-pick their ads and promote the hottest brands.
What to promote?
- E-Commerce sites – The obvious and the most profitable ad type in this month. Most e-commerce sites with an affiliate program allow you to plant your affiliate cookie which lasts for 30 days. The right way to go about it would be buying pop to spread your cookie around, this would prove itself during Black Friday since as we mentioned at the beginning of this newsletter, the average purchase amount on Black Friday 2018 was 147$. On Black Friday itself, we would also recommend setting up a push notification campaign to attract more buying users.
- Sweepstakes – One of the greatest things about shopping holidays is the abundance of stores who are so eager to attract and get their products out there. This is a perfect month to promote the gift card variant of sweepstakes. The mere opportunity of extra money in any of the major shopping chains has the potential to turn your ROI upside down and attract a lot of leads.
- Shopping oriented Creatives– If you feel this newsletter isn’t for you since you are not promoting any of the above, you are dead wrong. If you are promoting a Dating offer or a Nutra offer emphasize the Sales or any promotions and take advantage of this special holiday. (There’s always a promotion on first deposit on most of these offers).