Interstitial Ads: A Closer Look

After analyzing the performance of our publishers’ monetization during the past month we can see a new rising star. We introduced several different improvements to our Interstitial ad model in the last few months and the results are defiantly showing.

For those of you who still don’t use this great monetization tool, here are a few reasons why you should start using it right now:

User Friendly – The interstitial ad model is not intrusive. Users accept it as part of the natural flow of the website and it is easy for them to close it without too much struggle.

Full Content Control – Choose the ad types and verticals you want to show your users (including Native). Configure the right capping and intervals for your website.

High Performance – Taking into consideration the number of clicks and revenue the Interstitial generates, it makes it one of the highest performing models.

The new Interstitial design help improves, even more, the performance and the interaction of the users with the ads.

The new interstitial can also be used inside players, it has a new design much friendlier to the user, who can close it with fewer difficulties.

In conclusion, we don’t want you to miss this great opportunity to earn big with another one of our best-performing products, so, until the 15th of December, every publisher who implements the Interstitial will receive a 15% BONUS on his revenue.

Contact your account manager now to get more details.

Optimize Your Campaigns For The Holiday Season

The holiday season, along with its shopping frenzy, is just around the corner and it’s time to buckle up because, by everybody’s predictions, this shopping season is going to be OUT OF THIS WORLD.

November is the ultimate shopping month with Black Friday and Cyber Monday, as well as Chinese Singles’ day.

It seems like the Covid-19 situation is coming in handy this season as online shopping has become shoppers’ favorite method.
This is exactly where we step in! We’ve gathered some tips and tricks to help you optimize campaigns and maximize your sales.

Do your research

Google and spy tools are your best friends. You need to learn as much as you can about the market, the pricing, and the products. From the consumer point of view, you need to understand what are they buying? Does Covid-19 affect the products they buy? What is the average amount they spend during the holiday season? And so on.

From an advertiser’s point of view, you need to gather any available information about landing pages, creatives, targeting, and any other available information out there.
Once you’ve gathered enough data – it’s time to open your first campaign.

Start Early

It’s tempting to think that once you’d launch your campaign it will convert like crazy just because it’s the holiday season. What works for one advertiser, won’t necessarily work for another. Don’t wait for the last minute to start experimenting, start testing and optimizing now!

It’s not only the offers you should test – it’s landing pages, creatives, networks, keywords, products, and even ad types! Make sure you start the shopping season prepared. 

Improve the shopping experience

In the past year, our shopping habits changed completely due to social distancing.
The change was rapid, and it forced the online shopping platforms to step up their game, and the affiliate world has no exceptions.

Make sure your landing page looks reliable, that all the important information such as prices and shipping are clear, that the navigation bar is accessible, etc.

Make sure that your landing page loads quickly, especially for mobile offers (Mobile users have higher bounce rates), always keep in mind to make the shopping process easy.

Offer discount deals, packages, and awards

Using a countdown, time-limited deals, or even location related specials may all increase your revenue!

For any questions or suggestions, please contact our devoted customer support.

If you are still not registered – sign up today right here on ad-maven.com on the top right corner.

Happy Black Friday!

Happy International Internet Day!

The holidays are always a great time to spread joy and give out gifts.

With one of the most important holidays of the industry is just around the corner, we wanted to reach out to you and offer you a special International Internet Day offer as a token of our appreciation, and to be thankful to all of our partners and future partners.

Since 2005, every year on October 29, we celebrate International Internet Day to mark the first online message ever sent in 1969.

As a leader in the online advertising industry and a proud member of the entire internet community, we offer publishers this one time offer to celebrate the occasion.

New Publishers:

Sign up to AdMaven and get a 15% BONUS on your first month’s revenue.

Registered Publishers:

For every new placement you open – Get a 15% BONUS on your first month’s revenue from the new tag.

SIGN UP today to claim your offer or contact your account manager today and claim your gift

*The offers are valid until October 31, 2020

October’s HOT VERTICALS / New offers – More profit!

Check out the list we have created just for you.
These offers were on fire last month! Our mantra is that there is no better time to test new offers than now!

Anti-Virus offers

  • Where? US, CA, UK
  • Mobile or Desktop? Both!
  • Push or Pop? Push notifications
  • Offer Example: Norton

Crypto

  • Where? MX, KE, GH
  • Mobile or Desktop? Mobile
  • Push or Pop? Push notifications
  •  Offer Example? Make Money

Dating

  • Where? US, AU, DE
  • Mobile or Desktop? Both!
  • Push or Pop? Both!
  •  Offer Example? Wellhello

Sport bets

  • Where? US, DE, IN
  • Mobile or Desktop? Both!
  • Push or Pop? Both!
  •  Offer Example? Bovada

Extensions

  • Where? US, GB, IN
  • Mobile or Desktop? Desktop
  • Push or Pop? Both!
  •  Offer Example? Any utility extension

JOIN AdMaven today to enjoy everything we have to offer – volumes, bids, tips, and dedicated support.

AdMaven – Your Friendly One-Stop-Shop

A publisher’s time is very valuable. Monetizing your site is time-consuming and requires attention to details, research, and continuous testing to find the best solutions that fit you.

AdMaven offers you a One-Stop-Shop. One accessible and friendly platform where all your publisher’s needs are met and fulfilled with dedicated professionals and minimum hassle.

No need to leave the shop anymore to look for different products in different shops, we’ve gathered everything you need under one roof including some things you didn’t even know you need.

  • Native Floater banners
  • Interstitial ads
  • Native Push ads (1-click push)
  • Push In Page (2-click push)
  • “Extra Push” Offer
  • Pop-up ads
  • Popunder ads
  • New Tab ads
  • VPN Banners
  • Ad Block Bypass Solution

*Contact us for custom-made products to fit specifically for your website.

Sports Traffic Is Going Through The Roof

In our last newsletter, we have mentioned upcoming sports events to focus on with your offers. Due to AMAZING results some of our advertisers had, we’ve decided to share with you some of the sources you should keep an eye for!

What am I targeting?

  • These are top quality sources that work incredibly well for sport-niche offers.

Which offers should I run?

  • Just like we’ve mentioned two weeks ago, any sport-oriented offers like VOD, E-commerce, or Sports bets can work incredible!

Should I create a whitelist?

We always recommend testing RON first! You can get incredible results from different sources and ad types.
If you still want to create a whitelist, you can find useful articles in our Help Center or contact our support team.

What are the top GEOs?

  • US
  • CA
  • GB
  • FR
  • PL
  • ES
  • BR
  • MX
  • CL

Contact us to get the list of sources!

For more information, GEOs or questions, please contact our support.

Score rocking returns with the NFL season kickoff! 🏈🏈

Whether you’re rooting for the Houston Texans or the Kansas City Chiefs, one thing is for sure, the NFL will be back on Friday and it’s a major opportunity for all of you. The better news is that the NFL is only one of many upcoming sports events like the NBA playoffs and the European football league!

Which offers should I run?

  • VOD with sport orientation.
  • Sport bets apps.
  • Any other niche that could become sport-oriented (For example E-commerce offer of sports equipment, clothes, etc)

What GEOs should I choose?

  • US, CA – For NFL or NBA offers.
  • Europe, ZA – Especially for sports bets.

How do I increase my chances to have a positive ROI?

  • Work with a calendar! Keeping your creatives up to date may increase your offer’s chances significantly.
  • Test, Test, Test! Try different ad formats, you’d be surprised of how different traffic performs for your offers.
  • Make sure to contact our dedicated account managers for information, tips, and tweaks.

Let the games begin!

Why You SHOULD Target Tier 3 Countries – A Special Promotion!

Country tiers are a way to categorize countries based on different factors, but mostly by how strong and established their economies are. There are 3 different tiers and understating the differences between them can help advertisers to select a proper offer.

It’s important to know that every network categorizes countries differently, so make sure to check each and every network, rather than running offers automatically.

The main difference between the tiers is the payout, tier 3 countries usually have lower payouts that make advertisers avoid them, to begin with, but we are here to prove that there are a lot of advantages to tier 3 countries that you should consider:

  1. Lower rates: This is the most affordable tier out of all! If you are low on budget or simply don’t want to spend a lot of money on a new test – tier 3 is the tier for you!
  2. Huge volumes: Networks usually have double, if not triple the amount of traffic in tier 3 countries compared to tier 1 or 2 countries. More traffic equals a less saturated market.
  3. Less competition: As mentioned above, a lot of advertisers tend to avoid tier 3 countries, missing a lot of great opportunities, combined with a huge amount of traffic volumes is creates less competition on the same traffic, increasing your odds to make that offer profitable!

The most important thing to know is that you can reach positive ROI in these countries, just like in Tier 1 and 2 countries, if not greater!

And to make it even better, we’ve decided to release a special push-traffic promotion!
These are our Top Tier 3 countries:

  1. Brazil
  2. India
  3. Mexico

Spend $300 on these countries and get $50 back! (For advertisers who spent less than $250 on July)

OR

Increase your spending by 15% and get 10% back on the remainder! ($200 max, for advertisers who spent more than $20 on July)

  • For push campaign ONLY!
  • First comes first gets basis.
  • You can get to $300 by targeting only one GEO, or by targeting two or more GEOs and combining the spend in these campaigns.
  • You will get a $50 bonus once!
  • Starting August 23rd until September 30th.

Gain Even More Out Of Your Ads

In order to make sure our publishers won’t just have a good stable present but also a bright future, we’ve been busy at work. After our Native floater banner, Interstitial ad, and extra push offer now comes a new and improved ad block bypass solution, which will allow our publishers to show ads and monetize 100% of their users.

While about 20%-30% of the users use various ad-block extensions in their browsers and mobile devices, the adblock bypass solution can be a crucial component in a publisher’s daily income. Though some ad networks have an ad block solution for pop, the new solution, fresh out of the AdMaven lab can also bypass blocking on the native floater ads as well, guaranteeing immediately a 20%-30% increase in our publishers’ income.

This new addition is making sure our publishers continue to make the most of their traffic and current ads, allowing them to keep their site clean, without the need to load it with even more ads to generate additional revenue.

We invite you to join today and add our Native Floater to your arsenal with the new adblock solution.

5 Tips to Becoming an ANTIFRAGILE Affiliate & Media Buyer

Lots of affiliates managed to succeed in the short term but only a few make a career out of it.

The secret is building yourself as an antifragile pro.

We have given some thought, collected over 10 years of our experience, and brainstormed what are the key elements in building yourself to success as a media buyer in the world of affiliation, meaning-making you an antifragile media buyer. 

Based on what we have seen over the years, we have come up with 5 key elements you should always look for.

  • Focus, Focus, Focus

Don’t try to shoot to all directions, focus on a few verticals only. Ask the account managers what’s working and what’s not – it’s better to start with something that worked for others and progress from there, after gaining success and knowledge you’ll be able to find potential offers by your own.

Real art is finding the balance between trying too little to trying too much, but it comes with experience. Try to invest 10% of your time to study new verticals and offers.

  • Don’t put all your eggs in one basket (or format in your case)

As part of being focused, always choose the format that works best for you and stick to it, yet it’s important to remember- not all formats stay forever. Always keep yourself updated with new formats that may emerge so you will be the first to succeed in them. this is where the margins are at.

A good example is push notifications that are booming for the past two years but now show a light decrease as regulation kicked in. It will stay for sure, but you can’t rely on it only. 

In page push, new tabs, etc should always keep your mind busy in parallel. 

  • Be patient, but cut to the chase

Give every offer you run its chance to perform on different sources and formats, but make sure to use blacklists right away once you reached somewhat statistical significance.

  • Keep it Data-oriented

Results and conclusions should be always data-driven. Adjust your a/b testing, live campaigns, and buying strategy according to the numbers.

This can be achieved only if you organize your campaign and tracking platform in a way that allows you to correctly track what’s going on in a required segment.

Make sure you adjust every few days once the campaign is running and showing nice results. Adjusting too often may lead you to a “local optimum”, as you blacklist too fast, or make decisions too quickly. You may see good results, but some points are better in terms of potential pro all around you. Look for them and push changes to the campaign now and then to keep it fresh and actively looking for those new points. 

  • Advise with others

There is no substitute for a piece of good advice from an experienced affiliate or traffic account manager.

Make sure you are up to date with trends, recommendations, and what’s hot by participating in forums, reading newsletters, and the most important – a conversation you initiate with others online or face to face.

STM and Afflift are great sources of knowledge.