Running an ad campaign isn’t always easy, since there are many factors to take into consideration – from choosing the perfect ad network for your brand to creating great copy for your ads. And of course, it’s eventually all about the money and the ROI – the advertising budget, how well you spend it and how much you gain from it.
One of the biggest issues for advertisers is an ad budget that isn’t spent properly, and essentially goes to waste.
An advertising budget can be wasted for a variety of reasons. One common issue is poor targeting, where ads are shown to users who are not interested in the product or service being advertised. This can happen when advertisers do not properly segment their audience or use inaccurate demographic data. Additionally, ads might be placed on websites or platforms that do not have a large enough audience or are not relevant to the advertiser’s target market.
Another issue is poor ad placement or design, which can lead to low click-through rates and poor performance.
According to the Next&Co annual Digital Media Wastage report, 41% of digital advertising spend in Australia was wasted in 2022, amounting to $5.46 billion out of a total $13.9 billion spent.
This is an increase from the $3 billion wasted in 2021. This data covers various industries, such as real estate, finance, pharmaceutical, insurance, retail, and FMCG (Fast Moving Consumer Goods). Retail brands were found to have wasted the most money last year – a staggering $80.4 million, followed by finance ($72.6m) and FMCGs ($21.4m). The digital media channels where waste was most prevalent were Facebook, at $119 million, and Google, at $109 million.
Optimizing your advertising campaign is essential to prevent such issues. There are several steps you can take in order to utilize your ad spend to the max:
Define your target audience and segmenting based on demographics, interests, and behaviors. Use data, not hunches!
Rely on professionals: AdMaven provides you with an account manager and dedicated support. We make sure you spend only where you have a chance to convert, and you’ll also receive tips and insights on a regular basis. Other ad networks don’t have this service, and really there’s no one for you to lean on.
Conduct A/B testing to determine which ad designs and placements perform best.
Kill the duds: Eliminate non-converting traffic easily or even automatically with automatic optimization rules. Tools like that are only offered by advanced ad networks, such as ours.
Utilize retargeting to reach users who have previously interacted with their brand or website.
Continuously monitor and analyze the performance of your campaigns to make data-driven decisions about future ad spend.
Get a better bang out of your bucks: once you qualify (usually over a $5k spend threshold for a single campaign and advertiser verification) – AdMaven will transfer you to a CPA program, in which you only pay for conversions.
The end of 2022 marked the true ascension of Artificial Intelligence. Amazing tools like ChatGPT and DALL-E 2 burst into our lives, and people are finding incredible uses for AI – from writing poems to programming. This trend will continue and intensify in 2023, and AI will play an even bigger role in advertising and marketing.
Artificial Intelligence has become an important part of the realm of digital marketing, revolutionizing the digital sphere through its application in various technologies. Using AI to analyze and understand data, makes it possible to identify trends in the market more accurately, and use the information to plan campaigns, content creation and more. AI tools surpass the capabilities of human intelligence. Machine Learning and Artificial Intelligence are increasingly employed by marketers and brands as a means of maximizing efficiency, saving resources and time.
AI works to the advantage of advertisers and publishers using ad networks. For example, AdMaven’s AI is based on a series of stacked algorithms, in order to display the right ad at the right time, based on millions of features. The AI utilized by AdMaven enables advanced personal targeting for a large number of parameters. It also offers retargeting abilities, allowing every advertiser to retarget his audience through AdMaven. You can re-engage high intent audiences with push notifications actively. This way, we can offer CPA, a model in which advertisers pay only for actual sales. A more efficient and profitable process, to the benefit of everyone – thanks to the sophisticated AI engine.
The implementation of AI in digital marketing has a number of notable impacts on the functionality of marketing campaigns, including:
Better Return on Investment (ROI): AI can aid in the making of more informed decisions regarding digital marketing campaigns, and the development of more effective content. Additionally, AI-assisted marketing strategies can help advertisers to reach the proper target audience.
Improved Marketing Results: Through the utilization of data-driven research, AI can assist in the design of a more appropriate marketing strategy for big companies and small businesses.
Increased Productivity: A variety of tedious tasks can be digitized and automated through the application of AI, resulting in a boost in productivity. By streamlining operations and reducing costs, AI can contribute to both increased revenue and reduced expenses for businesses.
Audience Analysis: AI can analyze information to predict the buying patterns and actions of target consumers, improving user experience and providing them with exactly what they want.
Competitive Advantage: The utilization of AI insights in business operations is becoming a priority for many companies, as it can lead to better decision-making, lower costs, decreased risk, faster time-to-market, and other advantages over competitors.
Here are some interesting use cases for AI in digital marketing:
Chatbots powered by AI
Chatbots are software that mimics human conversation to interact with users. They can respond to user input in a variety of ways, such as providing information or directing them to other resources, based on the user’s choices or requests.
Some chatbots are powered by AI while others are programmed with a set of predetermined responses. You don’t even need programming experience to create chatbots with specific conversation flows.
Chatbots are used for customer service in many cases, but they can also be used for marketing. This technique gained widespread acceptance after Facebook enabled the integration of bots with its Messenger function. Before this, many Facebook Page Messengers were underutilized, with customers’ questions and concerns infrequently answered by businesses. A chatbot marketing strategy ensures that customer service requests are promptly attended to, and can also assist in generating leads and sales. AI chatbots can help customers choose a specific product, recommend additional products, help with questions and much more. They, of course, are much cheaper than utilizing an actual human to respond to customer queries.
Just remember, don’t let chatbots take over your entire marketing scehma. A successful strategy should include a human touch. Automation is great, but it shouldn’t be the only way you communicate with customers.
Also, be careful not to overuse your chatbot when using it as a marketing or nurturing tool. While it’s a powerful tool that can help you directly message customers, using it too much can be a turn off. If you send too many messages, people will opt out and not want to see your business’s spam in their inbox.
AI in Email marketing
Artificial intelligence gives marketers the capability to personalize email marketing campaigns, thereby elevating the efficacy of their SEO marketing campaigns, through the utilization of user behavior data. AI makes it possible to generate emails in response to specific actions, enabling brands to reach their target audience. By analyzing customer behavior and preferences, AI-aided email marketing allows for the customization of information, leading to the delivery of relevant content to consumers’ inboxes, and improving email marketing metrics such as open and click-through rates.
The utilization of AI in email marketing also tackles the challenge of determining the optimal send time by analyzing subscriber activity history, taking into account factors such as time zones, availability, and unique habits of the recipients.
AI image generators
One of the hottest trends of AI content in 2023 is image generators. The leading engines are Midjourney, DALL-E 2 and Stable Diffusion. Using them is deceptively simple – you feed the AI a text prompt, and they give you an image. For example, this is what you get when you ask Midjourney for a picture of sauce poured on a salad.
Not only is this a great picture – it’s also unique. These AI image generators are more than just a fun tool. They can be used to produce original stock images, banners, color palettes for designers and even logos and fully designed landing pages and websites. These tools aren’t perfect yet, but they are advancing in leaps and bounds, and you’re going to see them used in abundance in the coming years.
AI content writing
Another boiling-hot trend in AI marketing is text-generators. The biggest name is currently ChatGPT, but there are other actors on this stage, including ChatGPT, Jasper, Writer, Hemingway and Grammarly (used mainly for editing).
What can you use AI content writing tools for? The possibilities are almost endless. AI can save you tons of time and money by writing posts, copywriting for ads and landing pages, newsletters and even tweets or posts for Facebook. These tools are far from perfect, and you shouldn’t ditch all your content writers in order to use only the AI, but they are a great addition to your digital marketing toolbox.
We asked ChatGPT: “How can you help me in digital marketing?”. Here’s what the AI answered, unedited:
I can assist you in several ways with digital marketing. Here are a few examples:
Research: I can help you research industry trends, competitors, and target audiences to inform your digital marketing strategy.
Content creation: I can help you generate ideas for and create high-quality, SEO-optimized content such as blog posts, articles, and social media posts.
Ad copywriting: I can help you write compelling ad copy for paid campaigns across different platforms.
Email marketing: I can help you create and optimize email campaigns, including writing compelling subject lines and email copy.
Analytics: I can help you analyze data from your digital marketing efforts and provide insights to improve your strategy and tactics.
Landing page optimization: I can help you analyze your landing pages for optimization for conversion, and making sure the user experience is on point.
It’s important to mention that while I can give you suggestions, ideas, and examples, depending on the task it could be better to work with a human with specific knowledge and experience on the field, and use my help as a complement.
Pop ads are offered by almost every ad network in existence. The reason is simple – it’s still one of the most effective, engaging ad formats, and it’s very much alive and well in 2023, despite the fact that it’s been around since the 90s. On average, the CTR for pop ads is 6 times higher than that of display banners. Pop ads also offer much better conversion than other ad types, sometimes boosting the ROI by as much as 250%. It’s no wonder pop ads are popular among publishers and advertisers.
The term “pop advertising” covers a few different pop ads. The two most important ones are pop-ups andpop-unders. As the names suggest, there’s a significant difference between these two – pop-ups are displayed on top of the website, often covering part of the content, or all of it. Pop-under ads open in the background, usually in a new tab or a new window. The user doesn’t see the pop under until they close the browser.
Pop unders are a less invasive form of pop ads, which makes them useful in case you’re worried about interrupting or annoying your users with a pop up ad. There are many instances in which you don’t want to stop the flow of a user’s engagement. For example, if a user is in the middle of selecting a product, reading the description of an event or clicking on a CTA button that’s important to you. In these cases, you shouldn’t disrupt the continuity of an interested, engaged user. Pop-unders are more subtle, and the user will see them after he’s finished with his current flow. Pop unders offer a better user experience, and a more subtle way to advertise.
Still, sometimes you want to grab the attention of the user, and pop unders can be missed or closed without receiving the user’s attention. Pop ups, on the other hand, are much harder to miss or to ignore. Pop ads may help you make more sales, turn leads into paying customers, sign up new users etc.
Pop-unders are a type of advertising that can be effective even with a limited budget because they have a high click-through rate (CTR) of up to 7% and a relatively low cost-per-click. These ads are shown only once a day to unique users, which helps to minimize non-target traffic and save money. Additionally, popunders are separate from the publisher’s content, so they won’t interfere with or alter the design of your website.
Pop-unders may be less effective or visible for mobile users, so if most of your traffic is from smartphones, you might need to use pop ups instead.
As always, the key to success in digital advertising is knowing your audience and what kind of ad works better for them.
What’s waiting for us in 2023, in terms of digital advertising? As advertisers and publishers who use ad networks, it’s important to keep up to date in the current and future trends of digital marketing. We’ll try and help you do just that. And first up – automation.
What is digital marketing automation?
Digital marketing automation is the use of software and technology to automate marketing tasks and processes, such as email marketing, social media marketing and ad targeting.
Why should you use automation?
Some advantages of digital marketing automation include:
Increased efficiency: automation allows you to set up marketing campaigns and processes once, and then let the software handle the execution of those tasks. This saves time and resources that can be better spent on other areas of your business, such as customer service, content creation and more.
Better targeting: automation tools allow you to segment your audience and tailor your marketing messages to specific groups of people. This way, you can create more effective marketing campaigns and achieve higher conversion rates.
Improved customer experience: digital marketing automation helps you deliver personalized, relevant content to your customers at the right time, which can improve their experience with your brand.
Enhanced data analysis: advanced analytics capabilities are often coupled with automation tools. This way, you can track the success of your campaigns and make data-driven decisions about your marketing strategy.
Cost savings: who doesn’t want to save a bit of money? Automation can help you streamline your marketing efforts, reducing the need for manual labor and potentially lowering your overall marketing costs.
Common digital marketing tools
Email marketing: these tools allow you to create and send automated mail messages, such as welcome emails, abandoned cart emails, and newsletters. Examples include Mailchimp, Constant Contact, and Sendinblue.
Social media automation: there are so many social media channels, it’s hard to keep track and publish content efficiently on all platforms. Automation tools allow you to schedule and publish social media posts, as well as track and analyze your social media performance. You can try using Hootsuite, SocialPilot and Sprout Social.
Marketing automation platforms: these tools combine a range of marketing automation features, such as email marketing, social media marketing, ad targeting, and CRM, in a single platform. Examples include Marketo and Pardot.
Automation mistakes you should avoid
Failing to segment your audience: this can lead to generic, one-size-fits-all marketing campaigns that are less effective at converting customers. Know who you’re talking to, in order to send the right message to them.
Non-personal marketing messages: another mistake is failing to personalize marketing messages based on the specific interests and needs of different audience segments. This can result in a lack of relevance and impact.
Not setting clear goals and metrics: without clear goals and metrics in place, it can be difficult to determine whether your automation efforts are successful. Don’t just run with it – make sure to set clear goals and track the metrics that matter most to your business, and check them on a regular basis.
No testing: it’s important to test and optimize your automation campaigns to ensure that they are performing as well as possible. This may involve A/B testing different subject lines, call-to-actions, or other elements of your campaigns.
Relying too heavily on automation: automation can be a powerful tool, but it’s important to remember that it’s not a substitute for human interaction. Make sure to find a balance between automation and personalized, human-to-human communication with your customers.
Ad networks, like AdMaven, are a great way for bloggers to earn money from their content and grow their audience. Here are some key benefits of using ad networks:
It’s easy to monetize your blog with an ad network: you don’t really need any selling skills! If you’re a small blogger (and not a big influencer), you may not have the time or resources to individually negotiate advertising deals with brands. An ad network makes it easy to monetize your blog by providing a platform for advertisers to bid on ad space on your site. All you have to do is sign up for an account and add some code to your site to display the ads.
Reaching a wider audience: ad networks give advertisers and publishers more opportunities to buy or sell ad space. This is the backbone of a good, free market – supply and demand. So, even if you are a “small fish”, with a small blog, you’re in the game and can earn money quickly and easily.
A variety of ad formats: ad networks offer a range of ad formats, including display ads, popunders, interstitials and more. This way, you can choose the ad format that best fits your blog and your audience.
Detailed reporting and analytics: you can’t really know how the monetization is going without real numbers. Most ad networks offer detailed reporting and analytics tools that help you track the performance of the ads you display in your blog. This can be helpful for bloggers who want to understand how their ads are performing and make data-driven decisions about their advertising strategy. If you see that no one is clicking a certain type of ad, you can just easily switch to another format that better suits your needs.
No need to wait for the money to accumulate: with AdMaven, for example, you don’t need to wait in order to get paid. A low payment threshold guarantees you’ll get at least some money very quickly, even if you don’t have a lot of traffic in your blog.
Diversifying your income streams: as a blogger, it’s important to create different income streams to ensure that you’re not relying too heavily on any one source of revenue. Ad networks can help you do this by providing another source of income for your blog.
Overall, ad networks can be a great way for bloggers to monetize their content, reach a wider audience, and diversify their income streams. By joining AdMaven (the best ad network around!) and displaying ads on your blog, you can start earning money from your content and grow your blog into a successful business.
Ad blocking browser add-ons, which are designed to block online ads, have become increasingly popular in recent years. Almost 43% of users all over the world have some sort of ad blocking extension on their browser. In India and Indonesia, ad block usage is particularly high – around 50%-60%. Users of ad blocking solutions say they feel there are too many ads on the internet. While ad blockers may seem like a convenient way for users to avoid annoying and disruptive ads, they actually have negative consequences for both digital marketing and small businesses.
AdBlock hurts digital marketing by reducing the effectiveness of online ad campaigns. When ads are blocked, businesses are unable to reach their target audience and generate clicks, likes, and shares. This can make it difficult for advertisers to promote their products and services, and can ultimately lead to reduced sales and revenue.
Furthermore, adblock undermines the business model of many websites, which rely on advertising revenue to survive. When ads are blocked, these websites are unable to generate the income they need to continue operating. This can result in a less diverse and less interesting internet, as the voices of smaller and independent websites are drowned out by larger and more established websites.
In addition, adblock can create a false sense of security for users. While adblock may prevent users from seeing ads, it does not protect them from malware and other online threats such as ransomware. In fact, adblock can actually make users more vulnerable to these threats, as it can prevent users from seeing warning messages and alerts that are displayed in ads.
Are you running a campaign and worried about Ad Blockers? Is your website losing revenue because of adblock? We have a solution!
We offer two simple ways to integrate this solution into your website.
Server to Server integration: Adblock tools and easylists are constantly updated. To battle that, this script updates itself according to the latest Adblock list changes – it requires some minor development skills but the outcome is a bulletproof Adblock solution!
Using AdMaven’s Adblock solution is the way to make sure your ads generate the maximum profit possible.
It’s not easy to grab the user’s attention these days. The ads are everywhere, and even without ad-blockers, people sometimes ignore the messages we want them to see. These days, there are some interesting ad formats that can help publishers and advertisers push the message through – pop ads, push notifications, popunders and our full-screen favorite – the interstitial ad.
What is an interstitial ad?
Interstitials are full-screen ads – they cover the entire screen (mobile or computer screen) and they usually appear when the user moves between content pieces. For example, when a user clicks on a “next” link, they may see an interstitial ad. Interstitials can also appear inside apps (especially games): the ad presents when the user levels up or gets a bonus. The idea is to show interstitials naturally, and interfere as little as possible with the flow of content usage.
Interstitial ad types
Interstitials can take many forms: it can be an image, text, rich media or even video. The users have an option to watch the ad or skip it, using the X button. Usually, tapping on any other part of the ad, will take the user to the landing page. When it’s a video interstitial, there are usually a few seconds in which the user can’t navigate away from the ad, making it a very effective form of advertising (the delay is usually no longer than 5 seconds).
The Advantages of interstitials
Interstitials are super-popular in the advertising arena, since they are compelling and solve banner blindness. Developers, marketers, advertisers and publishers – everybody loves them. Their high impression rate, which means higher CTR.
The ads grab the user’s attention and they need to consider it before closing it. They offer high viewability and user engagement.
They usually show when a user is already engaging with your site’s content, so this means you already have their attention.
Google and interstitial ads
You want to use interstitials wisely, since Google might penalize your website if you are not using this type of ad correctly.
According to Google’s guidelines: “Intrusive interstitials and dialogs are page elements that obstruct users’ view of the content, usually for promotional purposes”.
Google understands that sometimes you need to cover the content in order to relay a message to your users, but it also says that “interstitials make it hard for Google and other search engines to understand your content, which may lead to poor search performance”.
So, if SEO is important to your website, you need to consider your interstitial strategy. However, there are a lot of websites who rely on PPC traffic and social media, and don’t invest in SEO. A website doesn’t need perfect SEO in order to succeed and make money, and if that’s the case for your site, you can use interstitials more freely.
Interstitials best practices
Since an interstitial ad covers the content and forces the user to consider it, you need to be careful and use it moderately, otherwise you’re going to alienate and annoy your users, which is never a good idea.
Here are some actions to avoid:
Don’t put an interstitial after every action.
Avoid interstitials upon app load or exit.
Don’t display back-to-back interstitials.
Don’t launch an interstitial unexpectedly, in the middle of a user action.
Displaying an interstitial when the user navigates from one page to another is acceptable.
Remember: interstitials are best for linear user experiences. There should be clear start and stop points, and the ads should merge into the natural flow of user engagement. When the user pauses, that’s the best time to display an interstitial ad.
Choosing the right demographic is essential to digital advertising. You need to know what audience is more likely to buy your product or click on your ad. Targeting is crucial for any successful campaign, and one of the most important things to consider is which country the user is from.
It doesn’t mean that all customers from country X are the same, but it’s a valid, solid starting point for defining your campaign and hopefully boosting your sales.
How do you decide which country you should target with your ad campaign? This is where country tiers can assist you.
What are country tiers?
Country tiers are lists of countries, sorted by different economic and financial factors. Simply put, the wealthiest nations, the ones that have the highest salaries and disposable income are ranked at the top. Less economically developed countries, with less resources, are ranked lower down the list. This way, advertisers can understand, at a glance, which countries are a better target for their campaign.
Generally speaking, ad networks divide countries into 3 different tiers (or groups): Tier 1 Countries, Tier 2 Countries and Tier 3 Countries.
Tier 1 Countries
These are considered the richest, most desirable countries for advertisers to attract customers from. Their economies are the most developed, and they attract big corporations that run huge campaigns there. They also have the highest level of competition (because many advertisers target them), and usually the CPC is the most expensive.
Tier 1 countries include, for example, the USA, UK, Canada, Spain and Sweden.
Tier 2 Countries
medium wealth but a lower level of disposable income and GDP, compared to Tier 1 countries. Because of that, there’s less advertising competition, and the Cost-Per-Click is lower. In these countries, many of the people know English as a second or third language, but the advertising is usually done in their native tongue.
Example countries: Brazil, China, Costa Rica, Egypt, Estonia, Greece, Israel, Japan, Mexico, Poland, Qatar, Thailand, Turkey and more.
Tier 3 Countries
Developing countries, low wealth and no disposable income. There are a lot of African countries in this list. These countries usually don’t have great technological infrastructure, which means there are less people using the internet. These are the cheapest countries to advertise in, and there’s not a lot of competition there. Usually, only local businesses and the government advertise in tier 3 countries.
Some of the tier 3 countries are: Tunisia, Uzbekistan, Vietnam, Jordan, India, Armenia and Albania.
Tier 1 countries – pros and cons
Target audience is more likely to spend money because of a larger disposable income.
English is the main language.
Most customers have credit cards or other means of online payment.
Huge audience, especially on mobile phones.
Traffic is expensive – CPC rates are the highest.
Lots of competition.
Regulations are strict.
High usage of ad blockers.
Tier 2 countries – pros and cons
Traffic volumes are super big.
CPC is cheaper than in tier 1 (although European countries in tier 2 are still pretty pricey).
A little less legal restrictions.
Traffic quality is slightly lower than in tier 1.
In some of the countries, credit card usage isn’t widespread and they rely on cash
You may need to translate your campaign to different languages.
People tend to spend less money.
Tier 3 countries – pros and cons
Traffic is very cheap
Competition is lower
There are very few legal restrictions, if at all.
Users don’t utilize ad blockers.
Traffic quality can be poor, leads are hard to turn to sales.
You need to create a localized campaign, and that usually entails an extra cost.
Which country tier should you choose?
As with many other advertising considerations, there’s no single correct answer to that. Of course we all want to advertise to the wealthiest potential clients, but that’s not always the best strategy, and it really depends on the type of product you’re advertising and the budget you have.
Running campaigns for tier 1 countries only can be very expensive and you may be struggling for exposure because of the fierce competition. There’s usually more strict regulation, which can hinder marketing efforts. Another issue is market saturation – everybody wants to advertise to tier 1 countries and it’s hard to catch people’s attention.
Tier 2 countries can be a valid option for many advertisers, since the ad rates are lower and you may get a better ROI if you run a good campaign. It may also be the best place to start, if you have little experience in advertising and want to test the water before jumping into the deep end.
Take a look at the lists of Tier 2 countries, and think about your product, service or campaign. These are not poor countries by any means, but sometimes there are language barriers and cultural differences, and that’s why they are not in tier 1. Maybe you have a product that’s relevant for South Korea, Portugal or Qatar?
You may even want to consider tier 3 countries. Advertising there is cheap, there’s not a lot of legal restrictions and a lot of the users never even heard of ad blockers, which is an added bonus.
Push notification ads are one of the most effective ways to advertise. The trick is to keep a delicate balance, because these ads are considered by some to be more intrusive and can quickly start to have a negative impact on your campaign. Used correctly, however, push ads can be a wonderful addition to any advertising campaign.
In order to use push notifications properly, there are a few important facts you should know about them. These facts and stats can help you plan your campaign and optimize the usage of the push ads. Here is some important information and tips on how to use push notification ads in the best possible way:
Push notification opening rate is 50% higher than that of a newsletter. A lot of people disregard their email notifications, or check for mail only once or twice a day. Push notifications can reach those people more easily, and they also attract more attention from the user. That doesn’t mean, of course, you should forego email marketing – just be aware of the differences and adjust your campaign accordingly.
The average phone in the US receives 46 push notifications every day from apps and advertisers (despite the fact that only about 50% of apps use push notifications). The question is – which users are more likely to opt-in for push ads? The answer is that Android users have a higher opt-in rate than iOS users – 81% vs 51%. That’s because Apple makes it harder to opt-in for push notifications. This and more, web push notifications are not available on iOS.
If you want to know which browser is the leader of push web subscribers, then the answer is Chrome. All browsers support push notifications, but since Chrome is the most popular by far, it’s also where most of the push subscribers are – 90% of them use Chrome.
When is the best time to send a push? The stats show that during the afternoon and evening hours, the delivery rate for push notification is 60%. The best reaction rate achieved for push ads is Tuesday. It also largely depends on your target audience:
Working people: 9 am, 12-2 pm, 9-11 pm
Young mothers: 11 am-12 pm, 7 pm-8 pm
Middle-aged housewives: 12-2 pm, 9-11 pm
Students: 9-12 am, 7-2 am.
You should note that despite the fact that push ads are effective, the users still consider them irritating, mostly because they are distracting or not relevant. Make sure you know your audience inside and out, send only relevant push notifications and don’t overdo it, otherwise you’ll annoy your users.
Web push notifications CTR can vary between 15% up to 30%. This is a very important stat to consider, since it’s mostly up to you, your targeting and your campaign message. In order to keep the CTR high, you should consider:
How many times does a user see the campaign?
The time the push ad is sent.
How does your notification look? Does it grab the attention of the user?
What is the message sent in the notification? Is it clear, concise and interesting?
Who do you target with the push notification?
Interesting to note – emojis improve push notifications CTR by around 5%.
When do users unsubscribe from push notifications?
Generally speaking, unsubscribes stay under 1% if you send no more than five pushes per week. For the best results, you should send no more than 3-5 notifications per week.
These are the things users particularly hate about push notifications: when they are sent at the wrong time of the day, irrelevant push ads, expired offers and clickbait. In short, you should be honest, concise and time your push ads to perfection, in order to maximize your CTR and profits.
Black Friday, Cyber Monday, Christmas and New Year’s – the 2022 holiday season is upon us and it’s time to get ready, check your campaigns, verticals and budgets, and make sure you are prepared for the big rush.
We’ve already created a comprehensive holiday marketing guide for you, but we also wanted to beef it up with some data and statistics. Here’s some interesting stats regarding the holiday shopping season of 2022, including eCommerce, email marketing, shopper’s behavior and more.
Holiday retail sales reached $789.4 billion in 2021, despite the lingering COVID-19 pandemic. In 2022, experts predict retail sales will reach up to $1.47 trillion. Online holiday sales are expected to grow by 11-15% year-over-year.
According to eMarketer, eCommerce sales will reach 16.3% of all retail sales in 2022.
Where do shoppers spend most of their money? According to Deloitte, the retail categories that lead the spending are accessories and clothing (21%), gift cards (19%), and food and beverages (14%). Fashion is as hot as ever, boys and girls! Technology rules, too: on Black Friday and Cyber Monday, Amazon’s best-selling products were all technology items.
Email marketing is still a powerful tool in Christmas of 2022, so you can still use it for great results. In 2019, for example, 68% of shoppers said they pay more attention to emails from companies during the holidays. Shoppers are looking for gift ideas and special offers – so reach out and give them what they want. Make sure your emails display well on mobile phones, because 42% of shoppers delete non-optimized emails for mobile devices.
Whether we like it or not, social media influencers carry a lot of… influence over the buyers – especially the younger crowd. 69% of shoppers who are 25-34 years old, say online influencers give them inspiration for holiday gifts. It’s not just influencers, but social media in general – 23% of Christmas US shoppers use social media when they are making purchase decisions. Social commerce sales are expected to increase by 25% in 2022.
Be prepared for an influx of incoming messages, though. The projected increase in social media messages businesses will receive this year is 27% for Instagram, 19% on Twitter and 7% on Facebook. Response rates are on the decline, due to manpower shortages, but customers are impatient, so consider that when planning your holiday campaign. Make sure your social media team and customer service teams are prepared to handle the increased volume of messages.
85% of buyers prefer free shipping, and just 15% prefer fast shipping. Free shipping is a great selling point, and it’s a good idea to emphasize it in your campaigns.
Inflation and other financial woes mean that some shoppers will cut back on their spending. This isn’t to say they won’t spend at all, it just means they’ll buy differently. 53% of consumers plan to make smaller but more considerate purchases as gifts during their Christmas shopping. Think personal, intimate and interesting – that’s what the buyers want.