3 Mistakes to Avoid as a Publisher

Being a publisher requires making a lot of decisions along the way.

Designing your website, choosing a hosting company, choosing the right content and finding ways to drive traffic.

This and more, another very important field that has to be taken care of in a professional way is the monetization, meaning turning traffic into revenues.

Here as well, a lot of decisions have to be made – choosing a monetization partner, selecting the right formats, placing the tags and ads on your website, adjusting the trade-off between revenue making and user experience & more.

Being one of the most experienced and innovative ad networks, we have made a short review about the most common mistakes publishers tend to do while taking the above decisions, in order to help you as publisher to do it the right way

First mistake – choosing only by the revenues an ad network pays you

This is a tricky one. You usually get an offer from publisher managers working for different ad networks offering you to pay more than you are getting paid now.

This is an option – but remember:

Increasing your revenue but damaging your users experience with way too aggressive ads will cause your traffic to decrease over time.

Choose a well-known network which understands this tender balance between revenue making and user experience

Second Mistake – choosing an unknown ad network

Ad networks that are relatively small and unknown will do everything they can to “win” your traffic, including being too aggressive and promising you the moon and a few stars.
Here is what you should do:

  • Ask for websites examples which the ad network is working with.
    • If an ad network is working with big websites it means they can handle the traffic, pay well, and pay on time.

If they work with similar sites like yours means they have experience monetization your traffic and have proper advertisers for it, therefore the revenue will be higher and stable right from the start.

  • Search known forums for feedback. Those are good to get a glance.
    • keep in mind that forum users have their own perspective and sometimes have certain interest on placing a comment, so its a good first step but shouldn’t base the forums comments for your final decision whether to use an ad network or not.

Third mistake – Choosing an Ad Network that runs a single ad format

Choose an Ad-network that specializes in several ad formats
Focusing on one network that has multiple formats as a one-stop-shop will save you a lot of time, efforts plus it will boost your revenue.

An ad network that offers multiple formats is more likely to optimize between the formats to maximize both revenues and user experience.

This and more – you as a publisher will prefer dealing with one point of contact in regards to your monetization solutions both for support, payments and reporting