When we opened a webshop, the first question that came to our minds was how do we get traffic? Traffic means customers, customers means conversions and conversions means sales and money in the bank. There are loads of traffic to be acquired, but with a tight budget, and with somewhat limited time, where do you get it?
We took a look at the available options out there today, and we firmly believe that it’s time to push things forward.
Different options to gain traffic to your website:
- Social Media Ads
- PBN – Personal blog network
- Traditional media
- Push notification ads
You might wonder what we are talking about, but the answer is simple, we used the new kid on the block – the Push Notification Ad from AdMaven! This way we found our perfect audience, creating leads and sales, for less budget than we would have had to spend on, for example, Facebook. A lot has already been said about the format, but we wanted to give our view on the topic, as an advertiser agency, and as product owners.
Our strategy with Push Notification Ads
When we decided to give the above-mentioned format a go, we wanted to create a new opportunity for our potential customers. We, therefore, decided to give out a small, but attractive, discount. For our poster shop, with a focus on kitchen wall art, (https://choptable.com/blogs/news/kitchen-wall-art) we gave our customers free shipping when ordering via the mobile site. The message was clear from the beginning, and the Push Notification ad delivered the message perfectly.
When our campaign had been running for some time, and we started to see traction, we also started to optimize our campaign. The first step was to identify what countries worked best for the product.
We started scaling off the ones that did not convert well, and that way ended with a more specific target. This specific target became the foundation from where we started to scale up the campaign.
After a while, when optimizing on countries, the next step became optimizing on device and platform. The reports showed, that the campaign had gained more traction on mobile devices, compared to desktop. Therefore, the next step had to be to scale up the mobile spend.
- Time targeting
We decided to keep improving the desktop campaign instead of pausing it. It still showed potential, just not the same numbers as for mobile.
The third step we went through, was to time target the campaign. This was done in conjunction with the results for the different regions. We did not see much point in spending most of our money in the middle of the night, during, for example, the weekend in some regions. Believe it or not, but some people do other things than shop online during some of the hours of the day…
Results versus social media campaign
For this specific brand, and for some of our others, we have tried campaigns on social media. Social media is a great way to find a targeted audience, but it does come with a price. When Push Notification ads were introduced to us, we immediately saw the potential. It comes in large volumes and at an attractive price. The price is one of the key factors why the format has become more attractive for our brand.
Not just e-commerce
What we discovered is that the Push format fits perfectly well if you want to sell your product effectively, but also, it isn’t just for e-commerce (or in this case kitchen posters).
The format has proved to work great for a wide range of products such as gaming apps, gambling promotions and even if you are just looking to get website traffic.
There’s a lot of formats out there today, but there are rare times when a new one comes along and shows loads of potential. This is just the beginning of the format and we are looking forward to tapping into more and more markets and products with the ad format.
For us as product, and brand owners, our next step is to scale up our promotion for our unique posters, finding new markets and optimizing on potential customer segments. And for us as an advertising agency, there’s no limit to the products that can be promoted this way, not to mention the untapped regions there is to explore….
About the Author:
Rick Lindahl is the owner of https://www.adflips.com, an Advertising and Marketing Industry News Portal. With many years of experience from working in the global online ad industry, both as a publisher and advertiser, he now shares some of his experience in the field.